Hypegram : Childish Gambino's This is America shoots over 50M YouTube views in 4 days - CNET ARTICLE 155963291 Childish Gambino's This is America shoots over 50M YouTube views in 4 days - CNET english ARTICLE entertainment Thus continuing the rapper/actor's reputation as "most achieving guy ever." https://www.cnet.com/news/childish-gambinos-this-is-america-shoots-over-50m-youtube-views-in-just-3-days/#ftag=CADf328eec /itemImage/155963291 Thu May 10 2018 03:35:19 GMT+0000 (UTC) techgadgets {}

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Childish Gambino's This is America shoots over 50M YouTube views in 4 days - CNET


CNET News
16 d ago

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Thus continuing the rapper/actor's reputation as "most achieving guy ever."
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Business Insider
18 d ago
Childish Gambino's "This Is America" is already beating some of 2017's biggest YouTube hits after just 2 days
YouTube/ChildishGambinoVEVO
"This Is America" is taking the internet by storm, and has 34 million views after 2 days. It has already surpassed videos which YouTube labelled the top trending uploads of 2017. "Trending" stories are classified by more than just hits, because the top videos are almost exclusively pop songs. It is 6 million views clear of the "BBC dad interview," which was 10th, and is fast closing on the winner of 9th place. The level of buzz and coverage it has generated suggests it is likely to go some distance more.

Childish Gambino's viral hit "This Is America" is taking over the internet with its infectious combo of searing commentary on gun violence and catchy pop.
And data from YouTube shows how the video is blowing up faster than some of the top trending posts of last year after being online for just two days. See the rest of the story at Business Insider
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New York Times
15 d ago
‘This Is America’: 8 Things to Read About Childish Gambino’s New Music Video
The new video from Donald Glover’s hip-hop alter ego is dense with allusions and provocative imagery. The internet is here to unpack it.
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Business Insider
17 d ago
23 things you may have missed in Childish Gambino's 'This is America' music video
Donald Glover/YouTube
The music video for "This is America" capped an important weekend for Donald Glover .
Glover released the 4-minute opus under his musical alter-ego Childish Gambino, after performing the song on NBC's "Saturday Night Live." It launched a storm of conversation on social media and quickly became one of the most trending videos on YouTube .
Like much of Glover's work, "This is America" is cryptic and loaded with shocking imagery and metaphor. The track's tone swerves from happy-go-lucky psalmic readings to more alarming verses. In typical Glover fashion, he dismissed close readings of his work in an interview at the Met Gala Monday night .
"I just wanted to make a good song," Glover told E! . "Like something that people could play on Fourth of Julys."
Directed by his frequent "Atlanta" collaborator Hiro Murai and choreographed by Sherrie Silver, the music video touches on gun violence, the precarious state of black bodies in the US, and how we've historically used entertainment to distract us from pervasive cultural and political problems. But the music video's iconoclastic images and many layers deserve close examination to fully parse.
Here are 23 things you may have missed.
Less than a minute in, Gambino strikes a pose and kills a guitarist with a bag over his head. Donald Glover/YouTube
It happens just as the video drastically shifts from a cheerful to aggressive tone.
Some initially believed the guitarist was Tracy Martin, the father of slain teen Trayvon Martin. But he's actually played by Calvin Winbush , a Los Angeles-based musician and actor.

The pose resembles Jim Crow. Wikimedia Commons
As noted by several people on Twitter , including "Dear White People" creator Justin Simien , the pose resembles a classic illustration of Jim Crow,  the fictional racist character that characterized African-Americans as "lazy, stupid, and inherently less human.  The character was created and performed by Thomas D. Rice in the early 1800s at early minstrel shows.
Later, the term " Jim Crow"  referred to a series of racist segregation laws that emerged during the Reconstruction Era. 
The evocation may be a reflection on what just transpired: Glover dances around while a black man played guitar, entertaining the viewer, but the threat of violence against African-Americans is inextricable from that entertainment.

Or it could be a reference to Michael Jackson. Michael Jackson/YouTube
Others feel the pose evokes  Michael Jackson in his 1991 music video for "Black or White."

See the rest of the story at Business Insider
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WIRED
17 d ago
Childish Gambino's 'This Is America' and the New Shape of Protest Music
Donald Glover's trap gospel is a bold divergence from protest songs of the past.
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The Guardian
16 d ago
Childish Gambino captures the grim surrealism of being black in America | Mitchell S Jackson
In his provocative new video This is America, Donald Glover, as his hip-hop alias Childish Gambino, artfully uses the surreal to comment on black lives
Once upon a night in my black life, I bought a 9mm Glock 16 replete with an extended clip off the street, bought it because I’d been robbed for the drugs I sold a time or two and decided against being a mark again, that the next dude that tried me would suffer bullets.
Decades ago, that was my America. Decades later, it’s an America that still exists for untold others. And though that shouldn’t be news, it’s a truth worth reminding us. In his artful and provocative new video This is America, Donald Glover, as his hip-hop alias Childish Gambino, attests to as much: “Yeah, this is America (woo ayy) / Guns in my area (word, my area) I got the strap (ayy, ayy) / I gotta carry ’em.”
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