ARTICLE 74255572 Shaquille O'Neal dwarfs Simone Biles in Super Bowl LI pic english ARTICLE They're two giants of their respective sports but standing side-by-side you wouldn't think that. The names? NBA legend Shaquille O'Neal (7ft 1in) and Olympic champion Simone Biles (4ft 9in). /itemImage/74255572 Mon Feb 06 2017 12:26:48 GMT+0000 (UTC) sports {} is a bot that analyses online news websites with deep learning algorithms to help you discover hotnews, breakingnews and the latest up to the minute news stories updates. is an artificial intelligence bot that groups news together to detect newsworthy subjects from a wide range of news sources.

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Shaquille O'Neal dwarfs Simone Biles in Super Bowl LI pic

Daily Mail
253 d ago


They're two giants of their respective sports but standing side-by-side you wouldn't think that. The names? NBA legend Shaquille O'Neal (7ft 1in) and Olympic champion Simone Biles (4ft 9in).
View Full Article On Daily Mail


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Super Bowl LI: NFL is back to using Roman numerals
Everybody can breathe now.
The Atlanta Falcons and New England Patriots will face off in what is officially called Super Bowl LI. However, last year, Super Bowl 50 didn’t go by the Roman numeral “L,” because it’s a sad and ugly letter. “L’s” mean losing.
“L immediately brought up so many negative connotations,” Shandon Melvin, the NFL creative director, told the Mercury News last year. “It’s very asymmetrical. And three-quarters of the letter is negative space. It’s like, what do you do with this thing to make it look attractive? I’ll take an X any day of the week. Or any other letter for that matter.”
Poor “L,” it’s not your fault.
Why do we even use Roman numerals in the first place?
According to an NFL media guide , “the Roman numerals were adopted to clarify any confusion that may occur because the NFL Championship Game — the Super Bowl — is played in the year following a chronologically recorded season.”
But the “LI” for Super Bowl 51 is back. The one-year hiatus from 45 years of peaceful Roman numeral harmony (they were first used in Super Bowl V) can return and order has been restored.
Chaos may make its rounds as we approach Super Bowl C in 49 years, but we’ll all be really, really old by then.
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2017 Super Bowl: What time is kickoff?
Kickoff is set for 6:30 p.m. ET, but it’s doubtful that it actually hits that mark.
Kickoff for Super Bowl LI between the Atlanta Falcons and New England Patriots is scheduled for 6:30 p.m. ET, but it’s highly unlikely that it actually hits that mark.
With Luke Bryan scheduled to perform the national anthem and the cast of Hamilton set to perform “America the Beautiful,” the kickoff will likely be closer to 6:40 p.m. ET.
A year ago in Super Bowl 50, the coin toss came at about 6:35 p.m. after Lady Gaga ’s performance of the national anthem. Kickoff then followed after a short commercial break.
Super Bowl LI features a matchup of the highest-scoring offense in the NFL and the defense that allowed the fewest points. The Falcons offense, led by Matt Ryan and Julio Jones , averaged 33.75 points per game during the regular season and then upped the momentum in the postseason with 80 points in two wins.
But the Patriots allowed an average of only 15.63 points and gave up only 33 in a pair of playoff victories. New England also has an offense to be reckoned with, led by three-time Super Bowl MVP Tom Brady and running back LeGarrette Blount, who led the NFL with 18 rushing touchdowns in the regular season.
Here is all the information to tune in for Super Bowl LI on Sunday:
How to watch Super Bowl LI
Time: 6:30 p.m. ET
Place: NRG Stadium, Houston
TV: Fox
Announcers: Joe Buck, Troy Aikman, Erin Andrews
How to watch the Super Bowl online
Fox has an over-the-top service, Fox Sports Go , which provides live streaming of every sporting event they cover. Normally it requires a cable/satellite subscription to access, but for the Super Bowl, Fox is making a special exemption and making the game available to everybody watching online. Mobile apps are available on Android, iOS, Roku, Apple TV, and Xbox One, among others .
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Super Bowl 2017 recipes: Food ideas, appetizers, snacks for your Super Bowl party
The 15 best last-minute Super Bowl recipes: in video form
We’ve all been there. You’ve got a few minutes to kill, so you unlock your phone to see what’s new with some friends on Facebook.
The next thing you know, it’s been 43 minutes, and you’ve watched approximately a year’s worth of recipe videos and basically sold your soul to Buzzfeed Tasty.
Long story short: Recipe videos are the bomb. They’re realistic and quick, and have gone a long way toward convincing everyday cooks to pull off some delicious and creative stuff.
Before you set out to brave the grocery store one last time before the big game, I’ve compiled all of my favorite, easy recipe videos from across the internet to make. And if you’ve got time to get more involved, don’t sleep on my low & slow roasted pork shoulder recipe from earlier this week.
I’ll be making this ridiculous-looking chile con queso this year:
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Everyone knows that jalapeño poppers are the goat Super Bowl snack . These ones are bacon-wrapped, because we don’t half-ass things around here:
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The field in Houston for Super Bowl LI looks absolutely fantastic
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A process that started at least 11 days prior has come to a conclusion just in time. The field is painted for Super Bowl 51.
PHOTO: The field already taking shape in Houston. Is it game day yet? #Patriots #Falcons #SB51
— (@PatsFans) January 27, 2017
The #SB51 end zones gussied up with a nice, fresh coat of paint. Ready to roll. #RiseUp #Patriots #RESB51
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You are looking live at the field for #SB51 in Houston. Coming along nicely. Todd Barnes pic
— Brian McCarthy (@NFLprguy) January 27, 2017
This is a marked improvement from last year where the grounds crew in Santa Clara painted the Broncos logo in the wrong end zone before rectifying the mistake. The logos are in the right place and we’re ready to go.
NRG Stadium has artificial turf, and for this game the NFL had the end zones replaced as well as the area around the midfield, according to The Associated Press. The artificial turf does create some unique challenges, however .
"It's got an in-field system in it which is sand and rubber," NFL field director Ed Mangan said.
"Making sure that those two are coordinated in the proper amounts, the proper softness, working with concussion statistics and getting the field ... to sound at the right numbers. Low numbers obviously, so that if you fall on it and hit your head things rebound.
"Those are the perfect numbers that we're looking for. Making sure the seams are right, no trip hazards and of course making sure the artwork looks good."
Seems like those have been overcome, and the field looks ready to go.
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254 d ago
How to stream the Super Bowl for free
Derick E. Hingle/USA Today Sports
Fox is doing everyone a solid and letting you stream Sunday's Super Bowl game over the internet for free. 
Just download the Fox Sports GO app for iPhone/iPad , Android , Kindle Fire , Apple TV, Roku, Xbox, Android TV, or Fire TV. You can also watch it on your computer by visiting .
The Fox Sports GO app usually makes you log in using your cable or satellite provider's credentials, but the network is making an exception for the Super Bowl. It's totally free. No sign-in necessary. Just open the app and start watching.
The Super Bowl starts at 6:30 p.m. Eastern on Sunday February 5. Happy streaming.
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Things have changed. Over the last two decades, the Super Bowl ad lost its punch. The rise of late night pot-friendly television, internet videos, meme culture, and GIFs have normalized weirdness and reduced pop culture moments to mere minutes. The Super Bowl ad's time has passed, leaving us to appreciate the Doritos or Heinz commercial with a smile as it erases itself...
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It’s accurate more often than not, too.
In an annual tradition, one of the most popular sports video games released ever year, the Madden NFL franchise, picks its Super Bowl winner. This year, virtual Tom Brady completes a pass to virtual Julian Edelman with under 20 seconds left to win the whole virtual shebang.
But is this a harbinger of things to come? Madden is 9-13 on picking Super Bowl winners, but it’s only been right once in the last three seasons. (The simulation picked the Panthers last season.)
If this is too realistic for your sensibilities, then might I direct you to an extrapolated version of the most important 1-on-1 matchup that we did this week.
Patriots CB Malcolm Butler said he wanted Falcons WR Julio Jones four years ago. On Super Bowl Sunday, he gets his wish . But what if the entire team was made of Jones and Butler respectively? Well, the evil studio geniuses at SB Nation did just that:
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Madden Super Bowl 2nd half simulation: 40 Julio Jones clones v...
Madden Super Bowl simulation: Second half of 40 Julio Jones clones vs. 40 Malcolm Butler clones to decide Super Bowl 51
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6 things to look forward to in Super Bowl LI if you're really into referees
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254 d ago
Super Bowl LI pregame: Follow all the news and highlights from before kickoff
Super Bowl pregame is a day-long affair. This year's shows features plenty of live music. Fox will also interview the president during its pregame show around 4 p.m. ET. Ahead of kickoff, “America The Beautiful” will be sung by original cast members of Hamilton: An American Musical.
The other networks will feature everything from football talk to musicians to the Puppy and Kitten Bowls. Here's a full run down of the day's events .
Sunday’s Super Bowl 51 pregame show will feature everything from NFL analysis to a frank discussion on United States policy. Fox will sneak an interview with America’s 45th president, Donald J. Trump, into its 7.5 hours of coverage leading up to kickoff.
Fox News pundit Bill O’Reilly will sit down with the president to provide a brief respite from a full work day’s worth of football chatter, but that doesn’t mean the pair won’t touch on the big game. President Trump has been outspoken about his support of Bill Belichick, Tom Brady, and the Patriots . Odds are good he’ll bring up his "good friend" Brady at least once in his pregame conversation.
The presidential interview isn’t a new feature for the Super Bowl or for Fox. The last two times the game aired on Fox, O’Reilly interviewed then-President Barack Obama.
O’Reilly prided himself on asking contentious questions in a statement released earlier in the month, but also suggested his interview with President Trump could be a bit less hard-hitting.
"You may remember, I did this back in 2014 with Barack Obama, and it was controversial because I pushed the president on a number of issues, including the terror attack at Benghazi," O'Reilly said .
"This time around, I expect to ask President Trump a number of policy questions but also about how he is processing his amazing achievement: A man with no political experience winning the most powerful office in the world."
Interesting or not, it should certainly generate some discussion — just like the rest of the Trump presidency so far.
The coverage starts at 11 a.m. ET with NFL Films’ "Road to the Super Bowl." That’ll be followed by a full hour of nonsensical banter when the "Skip and Shannon: Undisputed Super Bowl Special" aurally assaults the nation. Next is the "Fox Super Bowl Kickoff" from 1 to 2 p.m., featuring Dave Wannstedt, Charles Tillman, and a man with no affiliation to the NFL whatsoever, screaming goat Colin Cowherd .
Finally, the network will get down to brass tacks with a 4.5-hour "Fox Super Bowl Pregame," which will feature the company’s typical pregame crew and their dancing football robot. Wedged in the middle of Terry Bradshaw and Howie Long yelling into the void and waiting for a response, America will be treated to Bill O’Reilly and Donald Trump at about 4 p.m.
Before country artist Luke Bryan sings the national anthem, Phillipa Soo, Renee Elise Goldsberry, and Jasmine Cephas Jones from the Broadway smash Hamilton will treat us with a rendition of "America the Beautiful."
Kickoff between the Atlanta Falcons and New England Patriots is set for 6:30 p.m.
It’ll be the tightest 450 minutes of pregame coverage you’ve ever seen.
How to Watch
When: Sunday, Feb. 5, 11 a.m. - 6:30 p.m. ET
Where: Houston, Texas
Commentators: Curt Menefee, Terry Bradshaw, Michael Strahan , Jimmy Johnson and Howie Long
Online: Fox Sports GO
SB Nation
254 d ago
What can you buy for the price of one Super Bowl commercial?
Super Bowl commercials don’t come cheap.
For those not very interested in football, Super Bowl commercials are the solace for the task of watching a three-and-a-half hour broadcast. Even for those who enjoy the sport, oftentimes it’s the commercials between drives which can help a boring matchup remain an entertaining TV experience or take an already exciting matchup over the top.
But just how much does one Super Bowl ad cost?
Clearly it’s a competitive market, as virtually every person in the United States and many throughout the world seem to watch the Super Bowl every year. The price this year is estimated to be about $5 million for a 30-second spot .
So what else could you get for $5 million? Well, A LOT. But for the sake of time, let’s look at a few examples. A big thank you goes to Gocompare for doing the math on this one, as well as providing the images which will be used below:
A lifetime supply of beer
Two-and-a-half million bottles of beer is a mind-blowing amount of booze. For perspective, Anheuser-Busch InBev employs about 150,000 people, so distributing this amount of beer to the employees in its company would provide 16 beers for each individual with plenty of alcohol to spare.
A soda fountain that flows for eternity
That’s 1,500 tons of Coke. Tons. One elephant only weighs between two-and-a-half and seven tons, which means that one could essentially purchase a quantity that weighs about the same as 215 of the world’s heaviest elephants — in soda — rather than paying for one Super Bowl ad.
Chips for all the Super Bowl parties you’ll ever go to
That’s a whole lot of nacho cheese (or cool ranch, if that’s your thing). I don’t have any big scientific facts for this one, but I’m pretty sure a million-plus bags of Doritos would last me the rest of my life. Not having to buy food would be pretty awesome.
(Side note: The genius scientists at Tostitos were able to create a bag which is able to detect alcohol in a person’s breath to remind people not to drink and drive. )
Enough gems to make you the king or queen of Clash of Clans
I used to be a Clash of Clans guy, but I eventually phased the game out of my life by the time I started college a few years ago. That said, I’m still familiar enough with the game to know that 700 million gems in Clash of Clans could probably buy you up to the top (or at least near the top) of the game’s leaderboard. No need to ask your friends to join their clan — now, they’ll all be begging to join yours.
A head start on that Prius dealership you’ve always wanted to open
I could get down with 200 Priuses, just because at this point, the smaller quantities make life easier. Giving Priuses — whoops, sorry Toyota, I mean Prii (yes, Toyota has decreed the plural of Prius to be Prii) — to all of your friends and family would make you the coolest person ever. Or even better: You could just open your own car dealership and start a business!
Enough Skittles to fill a pool
This is according to Yahoo Answers, but I believe it. Invite Marshawn Lynch to the Skittles pool, and I’m sure you guys will have a great time.
All in all, there are some pretty interesting ways to spend $5 million. Gocompare has a few other examples — a Netflix subscription to last you and your great-great-great-great-great grandkids a lifetime — and it puts into perspective just how expensive a Super Bowl commercial really is.
Fox News
254 d ago
Someone bet $1.1 million on the Falcons in Super Bowl LI
The bet would pay $1 million if the Falcons cover.
SB Nation
254 d ago
Super Bowl LI beer prices: What does it cost to drink at the big game?
If you spent thousands to get into the game, what’s a few more bucks for a domestic draft of your choice.
There’s something about the big game that sure makes you thirsty. And what better way to wash that down than with an ice cold beer! Fortunately for most folks watching the game at home or at a friend’s house, they can get by pretty cheap. It will cost a little more if you at the neighborhood watering hole with the ol’ softball team. It’s still quite a bit cheaper than what you’ll pay for a beer at the game itself.
A beer at NRG Stadium, host facility for Super Bowl LI, costs $12.
$16 burger at #SB51
— Will Brinson (@WillBrinson) February 5, 2017
Last year, beer prices ranged from $13 to $15 for a beer at Levi’s Stadium in Santa Clara, depending on the size you ordered. A glass of wine, for the fancy folks at the game, was running $15, too. So things are actually a little cheaper in 2017, although it’s not just the beer that’s going to cost fans at the game.
A burger is $16, soda is $11, and a lemonade with a double shot is $30.
Annual reminder to get drunk before you enter the stadium.
— Chris Burke (@ChrisBurke_SI) February 5, 2017
The prices probably won’t stun anyone at the game. They’ve already paid a couple thousand dollars or more to get into the game in the first place, not to mention the inflated prices for hotel rooms and everything else in Houston this week.
And that’s OK. Gouging the consumer is a time-honored Super Bowl tradition; it’s as American as ... well, as the Super Bowl. So pony up, get yourself an adult beverage, and don’t think about tightening the budgetary belt until later in the month. You’ve earned it!
Fox News
253 d ago
Luke Bryan nails National Anthem at Super Bowl LI
Luke Bryan hit the field to perform the National Anthem at Super Bowl LI Sunday at the NRG Stadium in Houston.
254 d ago
Simone Biles and Shaq standing side by side at Super Bowl is like a dang optical illusion
Both Simone Biles and Shaquille O'Neal are legends in their respective sports. But that's about where the athletic comparisons end. Shaq stands 7-foot-1, while Biles is just 4-foot-9. 
Get them together for a photo opp and you just might have the best pic of Super Bowl LI .
hey shaq 👋🏾
— Simone Biles (@Simone_Biles) February 5, 2017
Both the NBA legend and the Olympic gymnastics hero are in Houston as part of the media circus surrounding the big game, where Biles has already impressed Tom BradyRead more...
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Venture Beat
254 d ago
Amazon Echo is better at talking about Super Bowl LI than Google Home
Google nabbed one of the first commercials during Super Bowl LI to promote Google Home, but Amazon Echo may be more fun to talk to during the Super Bowl.
Ask Google Home who will win Super Bowl LI, and you get a rather cautious response citing a USA Today poll and Vegas odds that favor the Patriots, but the intelligent assistant predicts no winner.
Alexa is a bit more bold.
“I think it will be a really exciting game with lots of scoring. The Patriots are favored to win by three points last I checked, but honestly I think the Falcon’s offense is going to score, and they will fly home with the win,” it said.
Ask Google Home who it is rooting for, and it will give the same response as if you asked who will win the Super Bowl.
Alexa’s response: “I’m flying with the Falcons on this one. I was pretty low when they beat my Seahawks, but I’ll feel better if they go on to win the whole thing, plus birds of a feather got to stick together right?”
Amazon Echo and Google Home have a few special features for Super Bowl LI. Here’s a couple of them.
Alexa has Atlanta Falcons and New England Patriots burns
What’s a Super Bowl without taking sides and talking copious amounts of trash? For jokes, say “Alexa, tell me a Patriots burn” or “Alexa, tell me a Falcons burn.”
Me: “Alexa, tell me a Falcons burn.”
Alexa: “What’s the difference between me and the Falcons? I have a ring.”
Order a pizza or beer
Google Home and Alexa-enabled devices can both be used to order a pizza.
Google Home can order from Domino’s Pizza; Alexa can get you Pizza Hut.
You can also order Wingstop and Starbucks. And in 28 cities around the country , the Drizly Alexa skill delivers Miller Lite.
Random facts
Ask Google Home for Super Bowl facts, and you can hear when the first Super Bowl was played, see the price of tickets over time, and find out that eight million pounds of guacamole is eaten on a typical Super Bowl Sunday.
Ask Alexa for Super Bowl facts, and you hear random facts about the National Football League.
Sports trivia
With Google Assistant, you can play Lucky Trivia Sports, a multiplayer trivia game.
Alexa also has skills like SuperBowl Facts and Super Bowl Fan Quiz .
254 d ago
Tom Brady's family wore their own jerseys to Super Bowl LI
Presented here without comment or judgment: Tom Brady 's family members wore their own jerseys to Super Bowl LI , jerseys which featured the quarterback's personal logo and the slogan "Brady's ladies." 
We know this because Brady's wife, the supermodel Gisele Bündchen, posted photos of the family fits to Instagram
We are ready! Let's go @tombrady !! Let's go Pats!!! ✨🏈✨😘💫
A photo posted by Gisele Bündchen (@gisele) on Feb 5, 2017 at 12:00pm PST
Bom dia! Game day! #superbowl #daddyslittlegirl ✨❤️✨🏈
A photo posted by Gisele Bündchen (@gisele) on Feb 5, 2017 at 6:03am PST
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Super Bowl LI is America's biggest blowout since the Bowling Green Massacre
Sometimes on Twitter , people like to make topical jokes in which they knowingly connect two current events from the popular culture to construct a bit of mirth. 
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Trigger warning: Do not continue reading this post if you're still scarred by "memories" of the Bowling Green Massacre. 
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254 d ago
The brand winners and losers of Super Bowl LI
It was the biggest comeback in Super Bowl history and the first Super Bowl to go into overtime. But for as unpredictable as the action on the field was, the attendant advertising felt a bit familiar
Advertisers shelled out as much as $5 million for 30 seconds of screentime time during this year’s big game, according to ad-tracker Kantar Media. But official sponsors weren’t alone in trying to nab some attention: Countless other brands also tried to cash in on an highly-engaged second screen audience on Instagram, Facebook, Snapchat, and, most importantly, Twitter.
As the night wraps up, here are our picks for winners and losers of Super Bowl LI.
Overtime advertisers
No one saw it coming. But those that did got some major yardage for their buck: The New England Patriots fought back from behind to swipe the Lombardi trophy from Atlanta’s clutches. But they weren’t the only winners. Advertisers like SoFi, which bought over-time ads, also had a huge night.
We bought an option for an overtime ad. #omg @SoFi #gamble
— Joanne Bradford (@sfjoanne) February 6, 2017
Budweiser’s “Born The Hard Way” spot, chronicling the immigration story of its founder Adolphus Busch struck a chord, coming as it did just days after President Donald Trump’s immigration ban. It was ahead of all competitors in terms of pre-game buzz, according to’s Digital Share of Voice rankings, a weighted measure that takes into account all earned actions across Facebook, Twitter, YouTube, and search engines.
As of Sunday morning, the spot had already generated 14.3 million earned online views and 235,000 mentions across Twitter, Facebook, YouTube combined with unique search engine inquiries. The spot has also garnered more than 7 million Facebook views, half of them (nearly 47 percent) eliciting the “love” reaction according to Canvs, an emotion analytics company.
Brands celebrating diversity
Several other brands went the Budweiser route, including Airbnb, Coca-Cola and Audi. Airbnb released its politically-charged spot “#WeAccept” and took a strong stance on togetherness and inclusivity. Coca-Cola threaded the needle on immigration, bringing back its multilingual rendition of “America the Beautiful” from 2014’s Super Bowl. Audi, meanwhile, took a stand on equal pay.
Airbnb also pushed out tweets to amplify its commercial in real time, including one by co-founder Brian Chesk, who also announced via Twitter that the company is going to contribute $4 million over four years to the refugee nonprofit International Rescue Committee “to support critical needs of displaced populations globally.” The tweet was retweeted 1,159 times and garnered 1,240 likes within two minutes of being posted. Together, Airbnb and Coca-Cola generated the most number of tweets until the first half, with 33,700 tweets and 32,100 tweets each.
Acceptance starts with all of us. #weaccept
— Airbnb (@Airbnb) February 6, 2017
84 Lumber
Construction brand 84 Lumber’s spot depicted an emigrating Mexican mother and daughter, and encouraged viewers to see the conclusion of their story online. It created so much buzz that the microsite was actually down in the minutes immediately after the spot aired.
All the real-time brand action went down on Twitter and Facebook got a special shoutout during the Fox halftime social segment. But a third platform came out ahead: Snapchat ran three sponsored lens filters this Super Bowl for Gatorade, Pepsi and the Falcons and Patriots. Each of these Super Bowl lenses costs somewhere between $400,000 and $600,000, and can lead to anywhere from 7 million to 20 million plays, according to Snapchat. That’s not all: Snapchat has also landed sponsors with vertical video ads, including brands like Anheuser-Busch.
16 Handles
A little throwback never hurt anyone, and 16 Handles had its Twitter game on point with this cute ode to “Left Shark” from Super Bowl XLIX in 2015.
remember when
— 16 Handles (@16Handles) February 5, 2017
Gatorade gets no points for originality. The beverage brand reprised an old Snapchat sponsored lens in a new bottle, letting users superimpose a flood of Gatorade over their video selfies with a few new updates. The filter generated 165 million impressions last year, according to the brand, with Serena Williams and a handful of other celebrities using it. Effective, maybe, but hardly innovative or interesting.
Brand-on-brand action
Brands tweeting at other brands is no longer cute. These days, almost every brand seems to be winking at another one. Super Bowl LI was no different, with social media and community managers from brands like Kia, GoDaddy and Avocados from Mexico spending majority of their time crafting flirty and congratulatory tweets for other brands. This trend should have died last year.
#AvoSecrets No. 443: Guacamole has provided @tide with business since the beginning of time #SB51
— Avocados From Mexico (@AvosfromMexico) February 6, 2017

Wix was leading the tally in terms of views for its Super Bowl spot right until the morning of the big game, when Budweiser took the lead. Its “Disruptive World” spot had racked up over 20 million Facebook views, and generated an additional 6.1 million earned online views. But the brand went overboard — and frankly seemed desperate — with its social media push including tweets like the one below.
Poems are fun
Poems are good
Send a poem to Felix and he might give you food!
Message him here: 415-603-9680 #DisruptiveWorld
— (@Wix) February 6, 2017

It was supposed to be a funny play on a classic nursery rhyme. But it was just gross. TurboTax tried to show that its app is so easy to use, that you can use it from anywhere. But the oozing yolk wounds were frankly nauseating. And in a political climate where millions of people are unsure of the fate of their healthcare, the ad was unsettling for the wrong reasons.
The post The brand winners and losers of Super Bowl LI appeared first on Digiday .
View Article from BBC
253 d ago
Super Bowl show
Everyone expected Lady Gaga's show to be political, but it was the ads that got the attention.
Business Insider
254 d ago
The 5 best ads of Super Bowl 51
The biggest event on the advertising calendar is over again for another year, and this year's Super Bowl provided viewers with another diverse array of creativity, laughs, and bold statements.
The overarching theme from the commercials during this year's big game was brands looking to make statements about diversity and inclusion — but those weren't necessarily the best ads of Super Bowl 51.
Scroll down to see Business Insider's pick of the bunch.
5. NFL — "Baby Legends"
The NFL aired three spots during the Super Bowl, but the "Baby Legends" ad was the standout.
The ad showed babies dressed up as well-known football legends Marshawn Lynch, Michael Irvin, Von Miller, Vince Lombardi, Mike Ditka, Bill Belichick, and Joe Namath. The ad ended with baby versions of Belichick, the Patriots coach, and Devonta Freeman, the Falcons running back, next to the Super Bowl trophy.
The spot served as a follow-up to last year's " Super Bowl Babies Choir " and served as a tasteful and fun piece of nostalgia for football fans watching the game.

4. It's A 10 Haircare — "Four More Years"
While many of the Super Bowl ads this year appeared to take a poke at President Donald Trump, this ad for a relatively unknown hair-care brand made the strongest – but most lighthearted — reference.
"America, we are in for at least four more years of awful hair," is the narrator's opening line. The ad then goes on to state how It's A 10 Haircare wants to help all sorts of people, with all sorts of hair, have great hair.
The script is funny, the haircuts are awful, and perhaps the only criticism of the spot was that it was shot in black and white rather than color.

3. Audi — "#DriveProgress"
Audi made a big statement on gender pay equality with its Super Bowl ad, which depicted a dad watching his daughter taking part in a kart race and contemplating the times she might be treated differently just for being female.
When the ad was released before the game , the automaker came under a heap of criticism from social-media users who accused the company of being sanctimonious and not practicing what it preached — particularly because it has an all-male board and its senior management team has only two women.
Audi kept to its guns, however, and responded to detractors on social media, explaining the steps the company had taken to drive equality among its staff. The car marque appeared to have turned a lot of the negativity surrounding the ad, with many first-time viewers of the ad praising it after it aired on TV .

See the rest of the story at Business Insider
Business Insider
254 d ago
The 5 worst ads of Super Bowl 51
The price of a 30 second ad for this year's Super Bowl cost advertisers upwards of $5 million, that's $166,667 per second.
We used a subjective determination of taste and a non-scientific measurement of social media enthusiasm to rank the ads we saw during this year's big game.
These are the five worst ads from Super Bowl 51.
5. Michelob Ultra - Our Bar
The Anheuser-Busch brand decided the best way to show it's low calorie beer is healthy was by depicting people working out for nearly the whole ad. That's until the end, where instead of drinking water or some kind of sports drink, the stars of the ad choose to drink a beer. Most crossfit fans will likely say that a beer isn't their beverage of choice after a workout.

The ad, while beautifully executed, was missing a message behind it and could have just as easily been a commercial for a sneaker brand.

4. H&R Block - Future
Not even the combination of artificial intelligence and Don Draper could have made this ad the right choice to kick off the Super Bowl.
It's not that H&R Block didn't try — the brand filled its Twitter up with Gifs and jokes about accounting.
But as some Twitter users pointed out: it's still accounting.

3. American Petroleum Institute
"Oil Gushes Art" is the kind of statement that's bound to rile up anyone that has some semblance of thought for the environment. It certainly started a debate .
The problem with API's ad was one of placement. The Super Bowl is a big mainstream event, known to offer viewers emotional ads or light-hearted ads for everyday products. Whereas the API is a trade association currently lobbying Donald Trump to ease regulations on the industry. Did it really need to advertise during the big game?

See the rest of the story at Business Insider
253 d ago
Best commercials from Super Bowl 2017
Check out some of the best ads from Super Bowl LI.
254 d ago
51 Key Things to Know About Super Bowl 51
Here are the stats and trivia you need to know after the Super Bowl.
The Guardian
253 d ago
Matt Ryan, Super Bowl LI and the art of the perfect choke
The Atlanta Falcons quarterback was statistically perfect with the NFL title within his grasp. But he was soon to find out that statistics can lie
Matt Ryan was perfect. With under nine minutes left to play in Super Bowl LI, the Atlanta Falcons quarterback had completed 13 of 16 attempted passes for 202 yards, two touchdowns and no interceptions. Through the arcane calculations of the NFL’s statisticians, that gave him a passer rating of 158.3 - the highest score possible. Literally, perfection.
At that moment, he appeared the likely winner of the Super Bowl’s Most Valuable Player award. The Falcons had just given up a field goal, but they still held a 28-12 lead over New England. All they needed to do was keep their cool, eke out a few first downs and keep the clock ticking. All they had to do was keep breathing.
Continue reading...
SB Nation
253 d ago
6 things you missed on Super Bowl Sunday
A collection of little things behind the big things.
The Patriots beat the Falcons in a Super Bowl for the ages. You’ve already seen the James White touchdown that won the game, the Julian Edelman catch a bit before that, and the Julio Jones catch a bit before that. You know that New England scored 31 unanswered points and won the first overtime game in Super Bowl history.
You might know some of these things, too, but this post is a collection of Super Bowl things that might’ve slipped beneath your radar.
1. There were a bunch of Super Bowl mosts in this game. Tom Brady was responsible for a few of them — winning the most game MVPs (four) and the most Super Bowls as a quarterback (five) and throwing for the most passing yards in a Super Bowl (466) on the most completions (43). New England running back White had 14 catches, the most in Super Bowl history. The most minutes were played in any Super Bowl ever (64).
2. Tom Brady and Roger Goodell shook hands. This was in the field-rushing throng after the game, but Goodell extended his hand and Brady took it. The two have an acrimonious history, stemming from Goodell’s suspension of Brady for the first four games of the season for his alleged role in Deflategate.
3. But Bob Kraft was taking shots at Goodell from the trophy platform. The Patriots owner said this was the franchise’s “sweetest” Super Bowl win ever and that “a lot has transpired over the last two years.” No need to read between the lines.
4. Atlanta lost the game well before it actually lost the game. Put differently, it could’ve sealed the game and didn’t, and nothing went right afterward. Jones’ circus catch put the Falcons at the Patriots’ 22-yard-line with just more than four minutes left on the clock, leading by eight points. The Patriots didn’t have time to tie the game if Atlanta just kicked a reasonably short Matt Ryan field goal. But the Falcons only went backward from there, punted the ball away, and let New England tie the score.
5. Lady Gaga took a quiet shot at President Trump. Gaga snuck a few lines from “This Land is Your Land” into her halftime set . That song was something of a protest anthem a week before the game, when people gathered at airports to protest Trump’s executive order banning immigration from seven predominantly Muslim nations.
6. This one was extra special for Tom Brady, and maybe not because of Deflategate or any subtext between him and Goodell. Brady’s mother has been ill and unable to watch Brady play all season , but she showed up in Houston and got to watch her son guide the greatest comeback in NFL history. Whatever your thoughts are about Brady generally — and maybe they’re bad — a moment like this is wonderful.
John David Mercer-USA TODAY Sports
Oh, and look at Julian Edelman’s catch again for good measure.
Impossible. Maybe the most sublime mix of luck and hand-eye coordination in football history, and that comes in an area that also included The David Tyree Catch.
SB Nation
253 d ago
Rating the Super Bowl alternatives
Are you strong of heart and mind, like me? Then you’ll want to take advantage of stores and restaurants that are normally crowded on Super Bowl Sunday.
I did not watch the Super Bowl because I am better than you. I have more willpower than you. I have a stronger moral compass. I have decided to forego watching the sport of football because of ethical concerns, and I did not waver from this decision. It is 9:00 p.m. on Super Bowl Sunday, and I have no idea who won. I am comfortable with this decision, if not more than a little smug.
Also, the 49ers are trash. That’s the main reason I stopped watching football. The 49ers are one of the worst teams in professional sports, a weekly sewage leak, and it turns out that Sundays are good for projects around the house. I’m not better than you. I’m a fraud who will come crawling back to football as soon as the 49ers are good again. I’m a fairweather fan, a fake, exactly the kind of sports consumer I’ve railed against for decades.
Still, ask me at a party about how I don’t watch football. Too late. I’ve already told you.
So liberating.
This lack of interest in football and the Super Bowl isn’t something we should waste, though. This is something we can exploit for science. Let’s say that one of these years, you decide to become as morally pure as me. You decide to cleanse your soul and renounce the gladiatorial barbarism. Or maybe you’re following a trash-ass team that smells like sulphur and orphans. Either way.
How should you spend your Super Bowl Sunday? How can you maximize your willingness to avoid the Big Game? How can you take advantage of these sheep glued to their electric picture-box? What should you do?
This is the only poem I’ve written in the last decade:
Costco on a Sunday Afternoon
Capitalism is sitting on my face
And I’ve forgotten the safe word
I typed that out on my phone with shaky hands because I was so disgusted with what I was in the middle of. It was Hieronymus Bosch painting a thousand writhing Milton Friedmans, and I vowed never to return to Costco on a weekend again.
The Man in Facepaint stood on a pile of 108-ounce Gatorade jugs. He took a Bowie knife and ran it from shoulder to shoulder, the blood cascading over his bare chest.
He took the ivory didgeridoo and blew. The notes were long and sustained, low and guttural.
They came. The teeming, forsaken masses came, climbing over each other, beating each other back with 46-packs of toilet paper. The Man in Facepaint smiled.
Screw that. But the working theory was that it shouldn’t be too bad on Super Bowl Sunday. The start of the Super Bowl should have been just before the busiest time of the week, according to Google.
Yeah, that’s about right. If my cat’s heart medicine were sold only at Costco on Sunday, I would sure save money on kitty litter. Because screw you, cat. Get your own medicine.
On Super Bowl Sunday, though, surely it’s like a loophole, right? Right?
Not really. Still packed as all hell. It’s almost certainly worse on a normal Sunday, but there were scores and hundreds who just didn’t give a single hot damn about the Patriots and Falcons . And keeping with the purest Costco tradition, they all truly believed that they were the only people on Earth. Why put a pallet of strawberries in your shopping cart when you can pull the cart into the middle of the aisle and angle it just so in order to block both directions? I can respect that.
I was hoping to talk with sad grown-ups in the TV section who were reduced to a Costco Super Bowl experience because the person running their household decided that warehouse bulk shopping couldn’t wait. But the TVs weren’t even turned to the Super Bowl. There was no one there. Except for the everyone who was there because, good lord, Costco on Sunday is a cosmic rash.
Compared to regular Sunday Costco, we have a 5/10 for Super Bowl Costco. If you’re even five-percent interested in the Super Bowl, just watch the danged game instead of thinking you’re a step ahead of society. You’re really not a step ahead, you know. Costco is slightly better during the Super Bowl, but not so much that you need to make special plans.
Anyway, if you want to drink olive oil by the liter and wipe yourself a roll at a time, swing by my place. We’re set up for a while.
The Safeway of the Damned
You might not have a Safeway of the Damned. You might not have a Safeway at all. But feel free to substitute the unfathomably busy grocery store of your choice. I have a Safeway that’s within walking distance of my house. It takes a few seconds to get there by car. It should be the convenience of conveniences.
Yet I still drive an extra five minutes to go to a different grocery story in another town because, good lord, that nearby Safeway is the Safeway of the Damned. So, so crowded, regardless of what time of day it is. People have a system there, allowing the thoroughfares between the registers and the aisles to remain clear while the lines spill back into the aisles, five or six carts deep. I have never, ever, ever seen a 15-items-or-fewer lane open in the Safeway of the Damned, even though the signs hang above, taunting you, while you wait a half-hour in line to buy nothing but the antacid that you desperately need.
I had three items to buy in the Safeway of the Damned: Milk, gum, and cereal. On a normal Sunday, that was at least a half-hour proposition.
Total time elapsed on Super Bowl Sunday: Six minutes.
Hot damn. Next year, I buy a year’s worth of groceries at the same time. The ground turkey will probably keep just fine if I use enough salt. The unfathomably busy grocery store near you gets a 8/10 during the Super Bowl. It’s worth checking out.
You might not have an In-N-Out where you live. My condolences. The good thing about having an In-N-Out close is that you get to eat their delicious foodstuffs. I’m not a purist — I secretly think that Shake Shack is better — but it’s a nearly perfect representative of the inexpensive drive-thru genre. Your regional equivalent is stupid and boring.
The only problem is that everyone else wants In-N-Out, too. Always. It doesn’t matter if it’s 1:00 a.m. or p.m. The line is always stretching deep into the parking lot. It’s exceptionally rare to reach the speaker where you place your order because there’s usually a worker roaming far beyond the speaker, taking orders, trying to catch up.
My mom calls it In And Eventually Out. You would like my mom. She makes jokes like me.
Anyway, this is what the line at In-N-Out looked like at 5:30 p.m., two hours after kickoff.
That picture is the beginning of a Resident Evil game. Pure desolation. I wasn’t even hungry, but I went through and ordered fries and a Coke, just because I could. Next year, I just might order a hamburger, then drive around and eat it while placing an order for another one. Because why not just get the freshest, warmest hamburgers possible, and keep going through the empty drive-thru to achieve that goal?
Getting a good ol’ trendy burger is good for a 10/10 during the Super Bowl. Next year, we’re piling the family into the car and getting a bushel of Double Doubles. I might just get back in line after every individual French fry. I can’t relay just how exciting this is.
This is the best part about ignoring the Super Bowl. Other than the moral superiority, which is off the charts.
Next year, I’ll have plans. IKEA? Disneyland? Both, perhaps on the same day? Please leave some possible suggestions in the comments, if you would. Until then, please note that Costco is always dumb-busy, the busiest grocery stores are doing better, and In-N-Out is a ghost town.
All this information seemed very important at the time, and I hope you can use it next year, when you are as pure of heart and mind as I am. Because I didn’t even watch the Super Bowl. Look at me! Didn’t even watch it.
Fox News
253 d ago
Super Bowl LI caps off the greatest year of sports ... ever
What a 12 months.
The New Yorker
253 d ago
The Patriots Make Super Bowl History
Halfway through the third quarter of the Super Bowl, after the Atlanta Falcons scored a touchdown to go ahead 28–3 over a dazed-looking New England Patriots team, it appeared that the entertainment value of the game had peaked at halftime, when Lady Gaga dove off the roof of Houston’s NRG Stadium. The Falcons’ offense, led by their quarterback, Matt Ryan, was moving the ball as easily as it had all season; the Patriots, meanwhile, were making uncharacteristic mistakes. The announcers started reaching for filler, and the owner of the Falcons, Arthur Blank, travelled from his luxury box down to the sideline, the better to celebrate with his team. It was, as the TV talking head Skip Bayless declared on Twitter for history to remember, all over.
See the rest of the story at
The Saga of Tom Brady’s Jersey
Patriots Owner Robert Kraft’s Balancing Act
The Longest Five Seconds in Football
Business Insider
253 d ago
Here are the 4 best ads of Super Bowl 51
These are the four best commercials from the 2017 Super Bowl.
Follow BI Video:  On Twitter
253 d ago
This is how much Lady Gaga made from her Super Bowl LI performance
Lady Gaga received $0 for Super Bowl LI.
The Wall Street Journal
253 d ago
The Play That Changed the Super Bowl
The Falcons had a golden opportunity to put Super Bowl LI away. Instead, Dont’a Hightower made history.
253 d ago
5 Creativity Lessons From Super Bowl LI
Here is what you can learn from the Super Bowl game that broke so many records, and how to apply it to your creativity.
Boston Globe
253 d ago
Super Bowl LI
In the greatest comeback in Super Bowl history, Tom Brady and the Patriots overcame a 28-3 third-quarter deficit to stun the Atlanta Falcons, 34-28, in overtime Sunday night in Super Bowl LI.
As confetti falls around him, Tom Brady howls as he hoists the Vince Lombardi Trophy following New England’s come-from-behind victory over the Atlanta Falcons in Super Bowl LI at NRG Stadium in Houston. (Jim Davis/Globe Staff)
Fox News
253 d ago
No, the Patriots never had a 0.1% chance of winning Super Bowl LI
Win probability is a joke
253 d ago
This was the most political Super Bowl ever
These are turbulent times in America, and even the Super Bowl can't escape the political drama. 
SEE ALSO: Some longtime Super Bowl advertisers will take part from the sidelines this year
The historically — and intentionally — non-offensive event (Exhibit A: Super Bowl XXIII's halftime show featuring the magician Elvis Presto) hit a political high Sunday. 
Remember the brouhaha caused by Beyoncé's back-up dancers during last year's halftime show, whose outfits were at least partially inspired by the Black Panthers? Well, crank that up to 11 and you've got the controversy cooked up by Sunday's game. Nothing is safe from 2017's political shitstorm.  Read more...
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