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Pokémon Go is having a big Valentine's Day event — here's everything that's happening

Business Insider
189 d ago

pokemon go video games valentine's day business news


Pokémon Go is having its first big event of 2017, celebrating Valentine's Day with a slew of perks for players.

Those perks include more of the all-important "candy," a higher chance of capturing pink Pokémon, plus a more powerful Lure Module. It's all in the spirit of the holiday.

Here are the details, taken from Pokémon Go developer Niantic's blog.

Pokémon Go isn't quite the fad it once was. But in January, the that the game had passed $1 billion in revenue in the seven months since its July launch, which is no small feat. Big events like this stand to bring players back into the fold and bump up that revenue even further. And countries like South Korea are , making this a welcome rolling out of the red (or pink) carpet for new players.


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