ARTICLE 75922214 Sears, Kmart drop 31 Trump Home items from their online shops (SHLD) english ARTICLE

AP Photo/Evan Vucci

(Reuters) - Major U.S. retailers Sears and Kmart this week removed 31 Trump Home items from their online product offerings to focus on more profitable items, a spokesman said on Saturday.

The decision follows retailer Nordstrom Inc's announcement this week it had decided to stop carrying Ivanka Trump's apparel because of declining sales, prompting President Donald Trump to take to Twitter to defend his daughter. White House spokesman Sean Spicer characterized the Nordstrom move as a "direct attack" on the president's policies.

Neither Sears nor Kmart carried the Trump Home products in their retail stores, a Sears Holdings Corp spokesman said. Kmart is a wholly owned subsidiary of Sears Holdings.

"As part of the company’s initiative to optimize its online product assortment, we constantly refine that assortment to focus on our most profitable items," spokesman Brian Hanover said in a statement.

"Amid that streamlining effort, 31 Trump Home items were among the items removed online this week," he said, adding those items can be found through a third-party vendor, without providing additional information about the products.

The Trump Home collection includes lines of furniture, lighting, bedding, mirrors and chandeliers, some from makers who supply the items to Trump hotels, according to the collection's website.

Nordstrom's sales of Ivanka Trump's line of clothing and shoes in the past fiscal year, with sharp drops in sales weeks before her father was elected president on Nov. 8, the Wall Street Journal reported on Saturday.

 

(Reporting by Jon Herskovitz; editing by Grant McCool)

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Sears, Kmart drop 31 Trump Home items from their online shops (SHLD)


Business Insider
249 d ago

reuters donald trump trump organization ivanka trump sears kmart shld business news

AP Photo/Evan Vucci

(Reuters) - Major U.S. retailers Sears and Kmart this week removed 31 Trump Home items from their online product offerings to focus on more profitable items, a spokesman said on Saturday.

The decision follows retailer Nordstrom Inc's announcement this week it had decided to stop carrying Ivanka Trump's apparel because of declining sales, prompting President Donald Trump to take to Twitter to defend his daughter. White House spokesman Sean Spicer characterized the Nordstrom move as a "direct attack" on the president's policies.

Neither Sears nor Kmart carried the Trump Home products in their retail stores, a Sears Holdings Corp spokesman said. Kmart is a wholly owned subsidiary of Sears Holdings.

"As part of the company’s initiative to optimize its online product assortment, we constantly refine that assortment to focus on our most profitable items," spokesman Brian Hanover said in a statement.

"Amid that streamlining effort, 31 Trump Home items were among the items removed online this week," he said, adding those items can be found through a third-party vendor, without providing additional information about the products.

The Trump Home collection includes lines of furniture, lighting, bedding, mirrors and chandeliers, some from makers who supply the items to Trump hotels, according to the collection's website.

Nordstrom's sales of Ivanka Trump's line of clothing and shoes in the past fiscal year, with sharp drops in sales weeks before her father was elected president on Nov. 8, the Wall Street Journal reported on Saturday.

 

(Reporting by Jon Herskovitz; editing by Grant McCool)

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"As part of the company’s initiative to optimize its online product assortment, we constantly refine that assortment to focus on our most profitable items," a Sears Holdings spokesperson told Business Insider. "Amid that streamlining effort, 31 Trump Home items were among the items removed online this week. Products from the line are still offered online via third-party Marketplace vendors."
As of Tuesday, Sears was still selling 19 Trump Home items online and Kmart was selling 13, according to Shannon Coulter, the brand strategist who started the #GrabYourWallet Trump boycott.
Since October, Coulter has been charting which retailers do business with the Trump family on the Grab Your Wallet website . Coulter tweeted tweeted that the items were missing on Friday .
Tweet Embed:
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Brand new. On 2/7, Sears still had 19 Trump products. Note: it may still carry in brick and mortar locations. Will see if stmt. forthcoming. pic.twitter.com/HPvMSmcuXj

Neither Kmart nor Sears has carried Trump Home in brick-and-mortar stores. 
Last week, Nordstrom officially cut ties with Ivanka Trump's fashion brand , and her fashion line disappeared from Neiman Marcus' website. Home Shopping Network stopped selling a Trump Home line of lamps.
On Wednesday, President Trump weighed in , saying Nordstrom's treatment of his daughter is "unfair."
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On the heels of Nordstrom , Neiman Marcus , and Belk dropping Ivanka Trump’s fashion line, Sears Holdings, the parent company of Kmart and Sears, is also distancing itself from the administration. Yesterday, a company representative confirmed to ABC that it was removing 31 Trump home products from its website.
"As part of the company's initiative to optimize its online product assortment, we constantly refine that assortment to focus on our most profitable items," a rep from Sears Holdings said in a statement. “Amid that streamlining effort, 31 Trump Home items were among the items removed online this week. Products from the line are still offered online via third-party marketplace vendors. Neither Sears nor Kmart carries the line in brick-and-mortar stores."
The Trump home line, which is named for Donald and separate from the Ivanka Trump collection, includes lighting, furniture, and bedding (it’s the line that HSN dropped last week). But even after their latest move, Sears remains on the #GrabYourWallet boycott list because it still offers official Trump merchandise via third party providers on its website, like ShopLadder, and ApparelSave.
Shannon Coulter, one of organizers of the boycott , says she’s conflicted about keeping Sears on the list, since “a lot of the bigger retailers do offer third party services, and I think it’s a big ask to expect retailers to change the entire way they do business, so we are still discussing it.”
Sears didn’t share numbers on how poorly the Trump home line was doing online, but based on the dire situation the department store is in — it announced earlier last month it was closing 150 stores — its reluctance to deal with the Trump family business, a PR nightmare at this point, is understandable.
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