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McDonald’s Says Twitter Account Compromised After Anti-Trump Post

New York Times
155 d ago

computers and the internet mcdonald's corporation twitter trump donald j rubio marco tech

The message did not last long before it was deleted, but it was shared many hundreds of times and set off a furious round of comment.
View Full Article On New York Times


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McDonald's says Twitter account was hacked before calling Trump 'disgusting' with 'tiny hands'
Donald Trump for President
A derogatory tweet about President Donald Trump sent from McDonald's account on Thursday was the work of hackers, the company said.
The tweet, sent at 9:16 a.m. ET, said: "@realDonaldTrump You are actually a disgusting excuse of a President and we would love to have @BarackObama back, also you have tiny hands."
The message was retweeted more than 600 times before being deleted 25 minutes later. The account had "pinned" the tweet about Trump, meaning it was featured at the top of the brand's Twitter page.
McDonald's first said it had been notified by Twitter that its account had been compromised, without explaining. Late Thursday, the company said "it was hacked by an external source."
The company's account appeared to be sending on-brand messages in the minutes before and after the tweet about Trump.
McDonald's doesn't typically weigh in on politics, though its head of communications is Robert Gibbs, the former White House press secretary and senior campaign adviser to President Barack Obama.
Trump is a known fan of McDonald's food and once starred in a McDonald's commercial.
Watch the ad:
Youtube Embed:
Width: 560px
Height: 315px
NOW WATCH: A body-language expert analyzes Trump's unique handshakes
156 d ago
McDonald's Twitter account just dropped some fire on Donald Trump (and then deleted it)
We don't know who's the author behind this tweet but we know for sure that someone is about to get fired at McDonald's today:
Apparently, @McDonalds is NOT "loving it" pic.twitter.com/jxBjyX4gvt
— Ian McKelvey (@ian_mckelvey) March 16, 2017
The tweet was even pinned on top of the page: 
You want fries with that tweet? https://t.co/igf2brc953
— Ivan the K™ (@IvanTheK) March 16, 2017
Here it is, from a cached version: 
Image: screengrab/twitter
McDonald's later said that their account had been hacked:
Twitter notified us that our account was compromised. We deleted the tweet, secured our account and are now investigating this.
— McDonald's (@McDonaldsCorp) March 16, 2017
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The tweet read: “@realDonaldTrump You are actually a disgusting excuse of a President and we would love to have @BarackObama back, also you have tiny hands.”
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‘Your move, Red Lobster’: McDonald’s tweets anti-Trump message to the Internet’s shock, delight
For a split second on Thursday morning, McDonald’s seemed to be taking a swipe at President Donald Trump.
The brand’s corporate Twitter account @McDonaldsCorp (separate from its main account @McDonalds) tweeted Thursday at President Trump, saying he was a “disgusting excuse of a President.” The tweet, which was taken down shortly thereafter, also said that it would love to have Barack Obama back and that Trump had tiny hands. It was even pinned to the top of the page, before it was deleted approximately 20 minutes later.
The brand clarified that Twitter had notified it that the account had been “compromised,” adding that it was working on investigating the incident.
Twitter notified us that our account was compromised. We deleted the tweet, secured our account and are now investigating this.
— McDonald’s (@McDonaldsCorp) March 16, 2017
Either way, the rogue tweet caused quite the stir online, with McDonald’s’ Twitter mentions erupting by around 154 percent in hour-over-hour mentions, according to data crunched by Brandwatch. The hour-over-hour mentions exceeded more than 8,600 mentions between 9 a.m. and 10 a.m. ET.
The hour-over-hour peak in tweets.
What’s more, most people seemed to be, ahem, lovin’ it, with 62.7 percent of the tweets being positive.
Positive versus negative sentiment
The positive tweets applauded the deleted tweet’s message, and celebrated the fact that people managed to screenshot the tweet. Even the Big Mac, the brand’s most recognizable burger, got a lift, with tweets by people saying that they are buying a Big Mac today to mark the occasion. According to Brandwatch, there are hundreds of tweets mentioning “Big Mac” already, and counting.
However, negative sentiment against the brand is also beginning to accrue fast, with Trump supporters expressing anger at the fast-food chain about the tweet. Even conspiracy theories are beginning to run wild, with some tweets pointing out that Robert Gibbs, McDonald’s’ chief communications officer, is a former Obama White House Press Secretary.
Expect the outrage to die down soon enough, said Kellan Terry, senior analyst at Brandwatch, especially since the brand was quick to do damage control.
“We’ve seen social outrage against brands a lot since the election in November, and it always follows the same formula” he said. “Inundation of social mentions immediately following a statement or tweet, and then the brand’s social conversation returns to normal in several days.”
Suffice it to say, someone will be losing their job at the house that Ronald built today. Meanwhile, Twitter continues to have a field day.
I blame the Hot Dad Hamburglar for this pic.twitter.com/cMOo8Oi9NN
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Your move, Red Lobster https://t.co/KmdEEujL5e
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