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Netflix will kill its 5-star rating system in favor of 'thumbs-up, thumbs-down' — here's why (NFLX)


Business Insider
39 d ago

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Netflix will replace its five-star rating system with a "thumbs up, thumbs down" one in the coming weeks, the company told reporters Thursday.

Last January, Netflix CPO Neil Hunt told Business Insider that Netflix with the stars, since it considered them a poor method of understanding what shows and movies people liked.

The problem, Hunt said at the time, is that people subconsciously try to be critics. When they rate a movie or show from one to five stars, they fall into trying to objectively assess the “quality,” instead of basing the stars on how much “enjoyment” they got out of it.

Here's an example. Let's say you had fun watching a crappy movie, but still gave it a two-star rating because you know it's not a "good" film. That presents Netflix with a problem. The system thinks you hated the movie.

Hunt told Business Insider that the two methods Netflix was tinkering with were a simple “like/dislike signal” and some form of “percent match.”

Now, according to Netflix VP of product Tod Yellin, they will . (Netflix confirmed this to Business Insider.)

For ratings, you'll have the option for thumbs-up or thumbs-down, which Yellin said yielded 200% more ratings than stars. Shows will also display a match rating, which will show how closely it aligns with a user's taste. Shows with less than a 50% match won't have the percentage shown, .

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