ARTICLE 90064255 Burger King’s new ad forces Google Home to advertise the Whopper english ARTICLE

Burger King is unveiling a horrible, genius, infuriating, hilarious, and maybe very poorly thought-out ad today that’s designed to intentionally set off Google Homes and Android phones.

The 15-second ad features someone in a Burger King uniform leaning into the camera before saying, “OK Google, what is the Whopper burger?”

For anyone with a Google Home near their TV, that strangely phrased request will prompt the speaker to begin reading the Wikipedia entry for the Whopper. It’s a clever way of getting viewers’ attention, but it’s also a really quick way of getting on viewers’ nerves — just look at the reactions people had when ads accidentallytriggered voice assistants in the past.

http://www.theverge.com/2017/4/12/15259400/burger-king-google-home-ad-wikipedia /itemImage/90064255 Wed Apr 12 2017 16:00:02 GMT+0000 (UTC) tech {}

Hypegram.com is a bot that analyses online news websites with deep learning algorithms to help you discover hotnews, breakingnews and the latest up to the minute news stories updates.

Hypegram.com is an artificial intelligence bot that groups news together to detect newsworthy subjects from a wide range of news sources.

Join in the conversation today! find out what's happening worldwide summarised using one of the smartest algorithms in content curation through language processing.

Back to Index Back to Index
*Biggest Headlines | Business & Politics | Sports | Science & Tech | Design & Arts | Gadgets & Gaming | Movies & Showbiz | Fashion & Lifestyle
feedback / report bug

Burger King’s new ad forces Google Home to advertise the Whopper


The Verge
220 d ago

tech

Burger King is unveiling a horrible, genius, infuriating, hilarious, and maybe very poorly thought-out ad today that’s designed to intentionally set off Google Homes and Android phones.

The 15-second ad features someone in a Burger King uniform leaning into the camera before saying, “OK Google, what is the Whopper burger?”

For anyone with a Google Home near their TV, that strangely phrased request will prompt the speaker to begin reading the Wikipedia entry for the Whopper. It’s a clever way of getting viewers’ attention, but it’s also a really quick way of getting on viewers’ nerves — just look at the reactions people had when ads accidentallytriggered voice assistants in the past.

View Full Article On The Verge

advertisement

Similar Articles From the Last Few Days

© 2016 Hypegram, All Rights Reserved