ARTICLE 90082626 Burger King’s new ad deliberately gets your Google Home to talk about burgers english ARTICLE

Be careful about putting your Home device near your TV.

When Google ran a Super Bowl ad for its Google Home device, it belonging to users watching the ad. Now get ready for the intuitive, and annoying, extension of that: Advertisements that do this on purpose.

Burger King is releasing a TV ad intended to deliberately trigger Google Home devices to start talking about Whopper burgers, . An actor in the ad says directly to the camera, “Okay Google, what is the Whopper burger?”

The ad wasn’t done in partnership with Google. And the question remains whether there’s something Google might do to prevent triggers such as the one in this commercial.

The Verge is reporting that Google has from being triggered by the ad. We’ve reached out to Google to ask if that’s the case.

Amazon’s Echo has had similar issues with being triggered by television. Earlier this year, a news anchor Echo devices belonging to viewers, causing them to order dollhouses.

The feature on Home that Burger King is exploiting is voice search. Google any plans to make money off voice search, or off ads on other features included on the Home device, but the question has been out there.

The company recently caught flak from Home owners by running what , about Disney’s new live-action version of “Beauty and the Beast.”

Google declined to comment for this post. Burger King said in a statement to that the ad is “essentially breaking the fourth wall” of advertising. The fast-food company said it didn’t reach out to Google about the ad.

There are, of course, ways Google could fight back.

https://www.recode.net/2017/4/12/15274312/burger-king-ad-triggers-google-home /itemImage/90082626 Wed Apr 12 2017 17:56:09 GMT+0000 (UTC) tech {}

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Burger King’s new ad deliberately gets your Google Home to talk about burgers


Re/code
220 d ago

tech

Be careful about putting your Home device near your TV.

When Google ran a Super Bowl ad for its Google Home device, it belonging to users watching the ad. Now get ready for the intuitive, and annoying, extension of that: Advertisements that do this on purpose.

Burger King is releasing a TV ad intended to deliberately trigger Google Home devices to start talking about Whopper burgers, . An actor in the ad says directly to the camera, “Okay Google, what is the Whopper burger?”

The ad wasn’t done in partnership with Google. And the question remains whether there’s something Google might do to prevent triggers such as the one in this commercial.

The Verge is reporting that Google has from being triggered by the ad. We’ve reached out to Google to ask if that’s the case.

Amazon’s Echo has had similar issues with being triggered by television. Earlier this year, a news anchor Echo devices belonging to viewers, causing them to order dollhouses.

The feature on Home that Burger King is exploiting is voice search. Google any plans to make money off voice search, or off ads on other features included on the Home device, but the question has been out there.

The company recently caught flak from Home owners by running what , about Disney’s new live-action version of “Beauty and the Beast.”

Google declined to comment for this post. Burger King said in a statement to that the ad is “essentially breaking the fourth wall” of advertising. The fast-food company said it didn’t reach out to Google about the ad.

There are, of course, ways Google could fight back.

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