Hypegram : Burger King didn’t hack Google Home, it hacked the media ARTICLE 90281886 Burger King didn’t hack Google Home, it hacked the media english ARTICLE

I think that it’s no accident that that was designed to trigger Google Home — and not just because it would have been really annoying if it worked, or because it raised some some fairly troubling privacy issues. We’re talking about it because I would like to suggest that was the entire aim of this commercial. The media, not your Google Home, has been hacked by Burger King.

We have no concrete numbers detailing just how many Google Home devices have been sold to date, but in October 2016, estimated that the total number of digital home assistant devices shipped by Google and Amazon would reach around 3 million in 2017.

So let us assume for a moment that Google, entering...

http://www.theverge.com/2017/4/13/15285488/burger-king-commercial-google-home-hacked-media /itemImage/90281886 Thu Apr 13 2017 14:47:28 GMT+0000 (UTC) tech {}

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Burger King didn’t hack Google Home, it hacked the media

The Verge
614 d ago


I think that it’s no accident that that was designed to trigger Google Home — and not just because it would have been really annoying if it worked, or because it raised some some fairly troubling privacy issues. We’re talking about it because I would like to suggest that was the entire aim of this commercial. The media, not your Google Home, has been hacked by Burger King.

We have no concrete numbers detailing just how many Google Home devices have been sold to date, but in October 2016, estimated that the total number of digital home assistant devices shipped by Google and Amazon would reach around 3 million in 2017.

So let us assume for a moment that Google, entering...

View Full Article On The Verge


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The Verge
615 d ago
Burger King’s new ad forces Google Home to advertise the Whopper
Burger King is unveiling a horrible, genius, infuriating, hilarious, and maybe very poorly thought-out ad today that’s designed to intentionally set off Google Homes and Android phones.
The 15-second ad features someone in a Burger King uniform leaning into the camera before saying, “OK Google, what is the Whopper burger?”
For anyone with a Google Home near their TV, that strangely phrased request will prompt the speaker to begin reading the Wikipedia entry for the Whopper. It’s a clever way of getting viewers’ attention, but it’s also a really quick way of getting on viewers’ nerves — just look at the reactions people had when ads accidentally triggered voice assistants in the past.
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615 d ago
Watch out, Burger King’s using TV spots to trigger your Google Home
Prepare for the King to lead a home invasion.
Burger King’s new “Connected Whopper” campaign has a TV spot that serves as a hack for Google Home, by using the “OK Google” prompt to activate Home to read the Whopper’s Wikipedia page. The dirty trick essentially turns the 15-second spot into a 30-second spot — without the additional ad buy. The campaign was developed by the David Agency in Miami.
The TV spot features a Burger King employee talking about how 15 seconds is not enough time to explain all the fresh ingredients in the Whopper sandwich. He then turns to the camera and says “OK Google, what is the Whopper burger?” This is the smart speaker’s cue to pull up more details about the sandwich. “The Whopper is a burger, consisting of a flame-grilled patty made with 100 percent beef with no preservatives or fillers, topped with sliced tomatoes, onions, lettuce, pickles, ketchup, and mayonnaise, served on a sesame-seed bun.”
Burger King hopes the spot will be more clever than annoying or, heavens, invasive. Both Amazon Echo and Google Home have been accidentally triggered by TV — with one of the most infamous examples being Amazon Echoes in viewers’ homes attempting to order dollhouses when a San Diego TV station ran a story about the device. Whether the effect is “surprise and delight” or “WTF” depends on how people perceive these devices and their role in their homes.
“People have been trained to feel control over their experience, and also want their privacy respected,” said Greg Hedges, director of strategy at voice specialist shop Rain. “But this creates an atmosphere where the user is not in control of their devices, and where brands are trying to inject themselves into their lives. It would be similar to an app showing up on your phone that you didn’t download.”
It remains to be seen what the general public opinion was around the ad, but Google surely didn’t seem happy. Within hours of the ad’s release, publishers including BuzzFeed found that the commercial had stopped activating the device. Burger King did not work with Google on the ad, and said that Google had initiated changes that stopped the commercial from activating the devices by Wednesday afternoon, according to the New York Times. Burger King then proceeded to create and air a revised version of the spot on The Tonight Show Starring Jimmy Fallon and Jimmy Kimmel Live!, which in fact did end up triggering people’s devices.
According to new research from Mintel , a third of Americans own or would like to own a voice-controlled personal assistant, including Amazon’s Alexa, Google’ Home Assistant and Apple’s Siri, for example. But both brands and agencies have readily jumped on the voice technology bandwagon, believing that voice is a far more natural way for people to interact with technology over time. About 24 million Homes and Amazon Echos will be sold this year, according to a research report by VoiceLabs.
While several brands have gone the Alexa route, many have started to make their way toward Google Home as well. In December, for example, Domino’s Pizza launched ordering on the platform, letting consumers place orders, re-order items and even track orders by saying, “Ok Google, talk to Domino’s.” Mercedes-Benz has also announced a Google Home integration with its vehicles, which will let car owners send a destination to their cars, activate heating and cooling systems, find out fuel levels and even check that their cars are locked.
Editor’s note: This story was updated to reflect Google’s response in stopping Google Home devices from getting activated by Burger King’s ad.
The post Watch out, Burger King’s using TV spots to trigger your Google Home appeared first on Digiday .
615 d ago
Burger King's new ad will hijack your Google Home
Burger King is launching full-fledged marketing blitz based on triggering voice-activated Google devices.
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The commercial was a novel but potentially invasive marketing tactic that came as more Americans use voice-activated devices.
615 d ago
Burger King’s new ad deliberately gets your Google Home to talk about burgers
Be careful about putting your Home device near your TV.
When Google ran a Super Bowl ad for its Google Home device, it woke actual devices belonging to users watching the ad. Now get ready for the intuitive, and annoying, extension of that: Advertisements that do this on purpose.
Burger King is releasing a TV ad intended to deliberately trigger Google Home devices to start talking about Whopper burgers, according to BuzzFeed . An actor in the ad says directly to the camera, “Okay Google, what is the Whopper burger?”
The ad wasn’t done in partnership with Google. And the question remains whether there’s something Google might do to prevent triggers such as the one in this commercial.
Update: The Verge is reporting that Google has disabled Home from being triggered by the ad. We’ve reached out to Google to ask if that’s the case.
Amazon’s Echo has had similar issues with being triggered by television. Earlier this year, a news anchor accidentally triggered Echo devices belonging to viewers, causing them to order dollhouses.
The feature on Home that Burger King is exploiting is voice search. Google hasn’t announced any plans to make money off voice search, or off ads on other features included on the Home device, but the question has been out there.
The company recently caught flak from Home owners by running what sounded quite a lot like an ad , about Disney’s new live-action version of “Beauty and the Beast.”
Google declined to comment for this post. Burger King said in a statement to Recode that the ad is “essentially breaking the fourth wall” of advertising. Update: The fast-food company said it didn’t reach out to Google about the ad.
There are, of course, ways Google could fight back.
@Kantrowitz Is Google on-board with this? If not I hope they respond by programming a custom answer with details on calories, sodium, fat, etc
— Marty CBS News (@MartyCBS) April 12, 2017
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Burger King's Latest Ad Can Take Over Your Google Home Speaker. Here's Why That Should Scare You
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615 d ago
Burger King trolls Google Home owners with device-triggering ads
Okay, Google, this could get annoying.
A new ad from Burger King sets out to trigger Google Home and Android devices with the company's signature prompt.
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For anyone with certain Google-powered gadgets in the vicinity of their television, that sentence will cue a digital assistant to spit back the text of the Wikipedia entry for the menu item.
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615 d ago
Google Home won't let Burger King have it its way - CNET
Commentary: A new commercial tries to trigger Google's smart speaker into talking about Whoppers. But the trick doesn't last for long.
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615 d ago
Google Home devices stop responding to Burger King's TV ad prompt
The commercial, which features a man using the phrase ‘OK Google’, had prompted the devices to wake up, much to users’ frustration
Pepsi has dominated the headlines over the past week for having the country’s most irritating and offensive TV advertisement , but Burger King briefly took the mantle on Wednesday with an ad that includes a command to wake up voice-activated Google Home devices.
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The Verge
615 d ago
Google shuts down Burger King's cunning TV ad
Just under three hours after Burger King unveiled a new advertisement designed to hijack your Google Home to read a long-winded description of its Whopper burger, Google has disabled the functionality. It was fun / horrifying while it lasted!
As of 2:45PM ET, Google Home will no longer respond when prompted by the specific Burger King commercial that asks “What is the Whopper burger?” It does, however, still respond with the top result from Wikipedia when someone else (i.e., a real user) other than the advertisement asks the same question. Google has likely registered the sound clip from the ad to disable unwanted Home triggers, as it does with its own Google Home commercials.
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Burger King just hijacked your Google Home speaker

Brace yourselves, everyone. Advertisers figured out how to manipulate your voice-activated assistants. Burger King just showed us in 15 seconds how voice-activated speakers can be used for ill. In a new ad, an actor dressed like a Burger King employee holds up a Whopper and explains that he can’t sum up the sandwich in such a short amount of time. The actor beckons the camera closer and says, “Okay Google, what is the Whopper burger?” If you have a Google Home or Android device anywhere near a TV or computer while that ad is playing aloud, it will start reading the Wikipedia…
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Burger King hijacks the Google Assistant, gets shut down by Google
Enlarge / An actor on a soundstage holding an exaggerated facsimile of a Burger King product.
Burger King made waves today after it released a TV ad that purposely triggered the Google Assistant. The ad ends with a person saying "OK Google, what is the Whopper burger?"—a statement designed to trigger any Google Assistant devices like Android phones and Google Home to read aloud a description of the hamburger's ingredients. Google apparently wasn't happy with a third-party hijacking its voice command system to advertise fast food and has issued a server-side update to specifically disable Burger King's recording.
Before the ad was disabled, the Google Assistant would verbally read a list of ingredients from Wikipedia. Of course the Internet immediately took to Wikipedia to vandalize the burger's entry page, with some edits claiming it contained "toenails" or "cyanide." Getting the Google Assistant to actually read one of these false edits was a tough task, since the Google Assistant gets its data from Google's search index, rather than a live query of Wikipedia. Still, according to The Verge , there was actually a brief period when the Google Assistant would read a false edit.
Google's shutdown of the feature is interesting. The ad will still wake up a Google Home—the "Ok Google" phrase will light up the device, and the little lights on top will spin while it waits for the query to make a round trip to Google's servers. Google Home will no longer dutifully recite the burger's ingredient list, though. Apparently Google has made changes so that Burger King's specific recording of the phrase will no longer trigger a voice response. Instead, the Google Home just quietly goes back to sleep, without any response to the query. Having a live person ask "OK Google, what is the Whopper burger?"' will still trigger a voice response, though.
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615 d ago
What Google Home can learn from Burger King's intrusive Whopper ad
No one likes ads, but they are a necessary evil in many respects: services we enjoy for free wouldn't be so if it weren't for these paid-for intrusions.
Today, however, fast-food chain Burger King overstepped the line, launching a 15-second ad designed to trigger real-life Google Home smart speakers to describe its famous Whopper burger. 
You can see the spot below, in which the guy holding the Whopper pulls the camera close and specifically asks, "OK Google, what is the Whopper burger?"
The result of this unnatural question is Google Home's Assistant spouting off the first line of the Whopper's Wikipedia page entry, which as The Verge reports appears to have been recently edited to sound a lot more tantalizing than the old one.
While admittedly clever, the vast majority of people see the ad as wildly intrusive. Google wasn't involved in making the ad, and as of the last few hours the search giant seemingly disabled the ability for its smart speaker to respond to the televised prompt, likely to the relief of Home owners everywhere. 
We've asked Google for comment on Burger King's marketing stunt, and will update this story if we hear back.
Home invasion
This isn't the first time Google Home has responded to a prompt on TV; during this year's Super Bowl , smart speakers were inadvertently set off when people in a Google commercial said "OK Google".
And this also isn't the first time the speakers have been used for promotions; recently some Google Homes reminded users the film Beauty and the Beast had opened in theaters, though Google maintained this wasn't an advertisement.
And while Burger King may not have gotten the exact response it wanted with its ad today, the story has generated as much buzz, however negative, as the company could have asked for.
This does, however, set a worrying precedent for other marketers who may try to take advantage of Google Home as well as Amazon Echo's inability to distinguish different users' voices. Amazon Echo had its own mini crisis when a news broadcast that said "Alexa" led some speakers to try to order items off Amazon, The New York Times reports.
It's one thing to expect ads when you're listening to the free version of Spotify or watching YouTube videos, but it's another to suddenly have a device in your home start talking because of something it heard on TV (which is already littered with ads). 
There's a level of intrusion into your personal space, of another entity taking control of a device in your home, to sell something no less, that's deeply troubling. Advertisers taking the liberty to control our personal assistants opens a frightening door, one that could lead to alarmingly personal forms of marketing or, at the extreme, even forcing us to buy their goods from Amazon and Google.
Trust is priceless
Though Google acted swiftly to disable Burger King's prompt, it can take a few lessons from the situation. 
The first is to introduce voice recognition, which would allow Google Home to zero in on specific users, rather than react to prompts uttered by anyone in a room – or on TV. This functionality has been spotted in the code to the Google Home app , so it appears Google already anticipated this need.
The second and more tricky lesson is for Google to tell advertisers not to intentionally set off its smart speaker with their commericals.
This may happen inadvertently from time to time, but Google could lay out some rules – or at least strong suggestions – that dissuade marketers from taking over devices.
Burger King's ad, by the way, is as of this writing in the Trending section of YouTube , the video service Google owns, with over 100,000 views. 
Yes, Google is as reliant on ad dollars as anyone, and though it didn't have anything to do with the Whopper ad, the spot served as much to market its device as a burger. But Google has to weigh what's more important: consumer trust that its products won't turn into marketing shills, or friendly relations with advertisers? 
After this latest Google Home invasion, the search giant may finally smarten up and make the right choice.
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Burger King's latest ad stunt--in which a TV spot was designed to hijack people's Google Home devices by saying "OK, Google" and asking about the Whopper--turned into a game of cat and mouse on Wednesday, as Google blocked the ad from triggering the devices and BK quickly devised a workaround. The saga began at noon...
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Burger King Ad Hijacks Google Home
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"OK Google, what is the Whopper Burger?"
614 d ago
Burger King Scores Free Advertising from Google Home with a Whopper of a Hack
Advertisers are always trying to stuff more content into a 15 or 30 second TV spot. Burger King seems to have pulled it off with a series of ads that take advantage of the Google Home device sitting in many viewers living rooms . It works like this: The friendly Burger King employee ends the ad by saying “Ok Google, what is the Whopper burger?” Google home then springs into action reading the product description from Burger King’s Wikipedia page .
Trolls across the internet jumped into the fray. The Whopper’s ingredient list soon included such items as toenail clippings, rat, cyanide, and a small child. Wikipedia has since reverted the changes and locked down the page.
Google apparently wasn’t involved in this, as they quickly updated their voice recognition algorithms to specifically ignore the commercial. Burger King responded by re-dubbing the audio of the commercial with a different voice actor, which defeated Google’s block. Where this game of cat and mouse will end is anyone’s guess.
This event marks the second time in only a few months that a broadcast has caused a voice-activated device to go rogue. Back in January a disk jockey reporting a story about Amazon’s Echo managed to order doll houses for many residents of San Diego .
With devices like Alexa and Google home always ready to accept a command, stories like this are going to become the new normal. The only way to avoid it completely is to not allow it in your home. For those who do have a voice-activated device, be very careful what devices and services you connect it to. Internet of things “smart” door locks are already providing ways to unlock one’s door with a voice command. Burglarizing a home or apartment couldn’t be easier if you just have to ask Siri to unlock the door for you . And while some complained about the lack of security in the Zelda hack , we’d rate that as a thousand times more secure than a voice recognition system with no password.

Filed under: google hacks , news
613 d ago
MashTalk: Did Burger King cross the line with its Google Home stunt?
"Okay Google, what is the Whopper burger?"
Burger King decided to run a 15-second TV ad that posed that question, which would then remotely trigger peoples' Google Homes to read out loud an edited Wikipedia entry describing what's inside of a Whopper.
Needless to say, Google Home users were pissed at the invasiveness of the marketing stunt, and Google moved quickly to block the phrase. But did Burger King really screw up big time and cross the line, or should we expect more brands to start "hijacking" our smart speakers (3:04)? 
Tech Editor Pete Pachal, Chief Correspondent Lance Ulanoff, Senior Tech Correspondent Raymond Wong, and Assistant Tech Editor Louise Matsakis discuss the topic on this week's MashTalk podcast. Read more...
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