ARTICLE 91442639 Starbucks 'Unicorn Frappuccino' assaults all your senses - CNET english ARTICLE Coffee behemoth Starbucks dips its toes into fairy tales with a gaudy frappuccino inspired by unicorns. https://www.cnet.com/news/starbucks-unicorn-frappuccino-coffee/#ftag=CADf328eec /itemImage/91442639 Tue Apr 18 2017 17:42:39 GMT+0000 (UTC) techgadgets {}

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Starbucks 'Unicorn Frappuccino' assaults all your senses - CNET


CNET News
184 d ago

tech gadgets

Coffee behemoth Starbucks dips its toes into fairy tales with a gaudy frappuccino inspired by unicorns.
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Photos of Starbucks' new color-changing 'Unicorn' Frappuccino are taking over Instagram — here's what you need to know (SBUX)
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Starbucks fans are already obsessed with the chain's latest — and perhaps strangest — creation: the Unicorn Frappuccino.
But what is this mysterious, color-changing beverage?
According to the coffee giant, it's a "flavor and color-changing creation" made with a dusting of pink powder blended into a mango creme Frappuccino and layered with a sour powder topping. When you stir the drink, the color transforms from purple to pink, and the flavor goes from sweet and fruity to tangy and tart.
The drink will be available for five days starting Wednesday.
Of course, more questions remain.
What does the drink actually look like? Instagram Embed:
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Starbucks has released an official image, but when it comes to mass-produced Starbucks drinks, the reality often diverges from the ideal, Instagram-ready image.
Fortunately, a few Starbucks sleuths have prematurely posted pictures on Instagram.
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Judging from early photos, the change might not be as stark as Starbucks promises — but the drink certainly boasts some bold colors.
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Width: 658px What's the deal with unicorns? Instagram Embed:
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This isn't the first unicorn coffee drink on the market.
The End, a Brooklyn cafe that opened in late 2016, is known for its multicolored, creative lattés — including the Unicorn Latte, made with ginger, lemon, coconut milk, honey, and E3Live blue-green algae.
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DRINK, a coffee bar inside an American Eagle store in Times Square, sells a Unicorn Latte of its own.
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Basically, all you need to know is that unicorn lattes are trendy and super colorful, and Starbucks didn't want to be left out.
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Adding a beverage that looks like a blenderized doughnut to the menu means many people will question the drink's nutritional value.
A Starbucks representative told Business Insider that a tall Unicorn Frappuccino made with whole milk and whipped cream would have 280 calories and 39 grams of sugar. Take away the whipped cream and make the Frappuccino with almond milk, and a tall has 170 calories and 34 grams of sugar.
The Food and Drug Administration recommends limiting your daily sugar consumption to 50 grams — so it's probably a good idea to stick with the tall.
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Image: starbucks
Starbucks promises that the drink will have the opposite effect of a Sour Patch Kid. First it will be "sweet and fruity," but stirring the drink will change the flavor to "tangy and tart." Read more...
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We tried Starbucks' new Unicorn Frappuccino that's made to be Instagrammed — here's the verdict (SBUX)
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Starbucks' Unicorn Frappuccino is an instant Instagram sensation. Yet as photos of the drink make their way across the internet, the question remains — how does the beverage taste?
The drink, which debuted on Wednesday, is a "flavor and color-changing creation" made with pink powder blended into a mango creme Frappuccino and layered with a sour powder topping. When you stir the drink, the color transforms from purple to pink, and the flavor goes from sweet to tart.
Starbucks' description of the beverage left me skeptical. Creating a beverage that changes color and flavor is a tall order. Plus, is it possible to make a drink that is all about aesthetics taste good?
In search of answers, I purchased two Unicorn Frappuccinos on Wednesday morning — one made with whole milk and one made with almond milk.
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On first glance, the drinks impressively live up to their unicorn image. The Unicorn Frappuccino looks better than the photo circulated by Starbucks. The bright purple drink with a blue swirl is instantly eye-catching.
The first sip, however, is overwhelming in a different way. If you take a Starbucks creme Frappuccino, add mango syrup, and top it with whipped cream and colorful sugar, you should expect a very sweet drink. The Unicorn Frappuccino, packed with 39 grams of sugar in a tall size, tastes just as sweet as you would think — especially the creamy whole-milk version. After a few sips, I was ready to call it a day.
However, instead of chucking the beverage, I stirred the Frappuccino and hoped for a transformation.
The almond-milk version had started turning pink on its own, as it began melting in the 20 minutes since its purchase. The whole-milk Frappuccino was slower to change colors, even with my aggressive stirring — not quite the speedy transformation I had hoped for.
Kate Taylor
Still, the color did change. It wasn't as stark of a transformation as the almond-milk version — the color change seems to be linked to the Frappuccino melting — but it developed into a pretty light pinkish color.
Stirring the drink also unleashed the promised tartness. With the tangy transformation, the drink tastes like an Orange Julius or Creamsicle, with touches of a candy like Sour Patch Kids or Sour Skittles.
Even with the tart undertones, the drink was sickeningly sweet. I managed to finish a quarter of each Frappuccino, and I immediately began spiraling into a sugar high — my hands were shaking as I wrote this article.
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I believe I've hit my quota for Unicorn Frappuccinos in my lifetime, without even finishing one.
However, this isn't a drink that Starbucks wants customers to add to their daily routines. It's on the menu for only five days.
The Unicorn Frappuccino is a beverage created entirely because it's weird and pretty to look at. It's perfect for Instagram — and in that way, it succeeds in its mission.
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Starbucks' Unicorn Frappuccino was created to be an instant Instagram sensation — but it doesn't look like what Starbucks led customers to believe.
When Starbucks released its photo of what the Unicorn Frappuccino would look like, people freaked out. A purple drink that would transform into pink, it was a beverage made to be photographed.
Here's what Starbucks said the Frappuccino would look like: 
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When Starbucks started selling the super-hyped beverage on Wednesday, however, the reality was a little bit different from the advertising — and that's not a bad thing.
Here's what the drink looks like:
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It's an aesthetically pleasing beverage! I would argue it looks better than Starbucks' strange, artificial-looking drink. 
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Some baristas are getting a little sloppy with the blue drizzle, sure, but even these slightly messy drinks look good.
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To reiterate, Starbucks:
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Reality:
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The Unicorn Frappuccino was made to be Instagrammed, so it's puzzling that Starbucks, a brand with a generally fantastic social media aesthetic, didn't just trust the beverage would be Instagrammable in its own right, without any tweaking.
Because let's be real — it looks pretty good.
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Get them while they last...they're a limited menu edition.  Read more...
More about Food Trend , Food Porn , Unicorn Of Food , Unicorn , and Unicorn Frappuccino
SB Nation
183 d ago
Starbucks' Unicorn Frappucino isn't about the flavor, it's about the experience
I drank the blood of the unicorn so you don’t have to.
Hello, it’s me. Sports blogger and extreme millennial. Like many of my generation, I am easily distracted by and attracted to things that light up, sparkle, smell nice, or are brightly colored. Read: Anything that would make our Instagram followers jealous of the nice life we are seemingly living.
The new Starbucks Unicorn Frappucino does just that.
it is i, another victim of starbucks marketing ploys and pretty swirls of flavored syrup pic.twitter.com/Hwkijf3oUc
— Molly Podlesny (@mollypodlesny) April 19, 2017
Here it is, folks. See it and know that I, a hip and cool millennial, tried something before you.
I first bought this drink because 1. I am helpless to resist anything that is marketed with its own Snapchat filter, and 2. I was wearing this sweet pink and purple windbreaker and, wouldn’t you know it, it looked exactly like the drink. (See above tweet.)
I ordered it while guiltily avoiding eye contact with the cashier. (I tried to order it from my app to slink in and pick it up unnoticed, but I forgot my Starbucks password and couldn’t add money to my card.)
I considered giving a fake name, but I sheepishly told them “Molly.” As a reward, he spelled it right on my cup.
I sipped it about six minutes after it came into my possession. (I had a photoshoot with it first to document my time with the precious nectar.) My first conscious thought was, “This drink is no good.”
It is made of Starbucks’ standard frappucino syrup, white mocha flavoring, mango syrup, “blue drizzle,” and then sour mixes.
You can discern the white mocha/cream taste distinctly from the mango, and it’s not great. I felt a little sick.
However, as I mixed in the blue drizzle, I began to enjoy myself. The sugar was pumping through my veins. The nostalgia was flooding in.
“Why,” I thought to myself, “this tastes like if you combined strawberry milk, fun dip, and an orange dreamsicle. All things I could have easily consumed on any given school day in 2002.”
And the Starbucks overlords looked down on me in my pink and purple jacket and saw my tweet, Snapchat story, and Instagram post, and they were pleased. Their mission was complete. Their arduous marketing was paying dividends; I was giving them free exposure AND I bought this drink.
What did I gain from the experience? Some pink-stained fingertips, a nostalgia trip, a headache from the sugar crash, and a sickly aftertaste. But! I am not a victim. I ordered this drink full of guilt, but as I sipped I held it out proudly, taking selfies with it all the way home. It even made me smile a little, mostly because my Instagram was getting likes.
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