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New York Times
153 d ago
Reveal of Trump Tax Records Brings Rachel Maddow Record Viewership
More than four million people tuned in to watch Ms. Maddow unveil a portion of President Trump’s 2005 tax returns, in a tantalizingly slow manner.
deadline.com
rachel maddow
trump taxes
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Business Insider
153 d ago
More than 4 million people watched Rachel Maddow's Trump tax document announcement — her biggest audience ever
AP Photo/Chuck Burton, File
Rachel Maddow’s big reveal of Donald Trump’s headline-challenged 2005 tax return attracted 4.13 million viewers Tuesday night – her biggest audience ever.
About 1.4M of those viewers who watched her MSNBC program fell into the 25-54 news demographic group. That’s also a record for Maddow’s show.
Her Trump tax reveal nabbed the network’s second-biggest audience ever for MSNBC for a regularly scheduled show, behind only the October 29, 2008 episode of Countdown With Keith Olbermann, which had averaged 4.2 million total viewers.
That came six days before the 2008 election that put Barack Obama into the White House.
On Tuesday night, Maddow edged out time-slot competitors Tucker Carlson Tonight (3.015M viewers and 594K in demo) on Fox News as well as CNN’s 1.1M and 396K demo viewers.
Maddow’s show was the third most watched in all of TV in its time slot, trailing by several laps NBC’s This is Us, which set a series record with 12.816 million viewers tuned in, as well as CBS’ NCIS: New Orleans (10.824M)
President Donald Trump blasted as "fake news" Maddow’s program in which she got her hands on two pages of his 2005 IRS 1040 form.
Trump wasn’t the only critic of the broadcast, which was nicked by some viewers and TV-industry navel lint gazers as being a whole lot of buildup – she’d kept viewers panting for about 24 minutes before finally getting down to the info she’d obtained – for very little bang. Among the Twitter complaints by viewers as they foamed over: "More than a million people have signed a petition demanding that Rachel Maddow release Trump’s tax returns" and "Why won’t Rachel Maddow release Donald Trump’s tax returns? What’s she hiding"  – and, our personal fave, "This is SNL’s worst cold open."
And, this:
Tweet Embed:
https://twitter.com/mims/statuses/841819496830636036
Rachel...enough with the tease. Deliver!
Rachel Maddow battled back on Thursday, telling the Associated Press that if people felt let down by her report it’s more because of their preconceived ideas than anything she did.
About 90 minutes before her program, Maddow caused social media to go insane when she tweeted:
Tweet Embed:
https://twitter.com/mims/statuses/841795163664089089
BREAKING: We've got Trump tax returns. Tonight, 9pm ET. MSNBC.
(Seriously).
She waited about 50 minutes before tweeting that what she had gotten her hands on was two pages from one year’s returns:
Tweet Embed:
https://twitter.com/mims/statuses/841807273513107456
What we've got is from 2005... the President's 1040 form... details to come tonight 9PM ET, MSNBC.
 "Because I have information about the President doesn’t mean that it’s necessarily a scandal," she insisted to AP two days later. "It doesn’t mean that it’s damning information. If other people leaped to that conclusion without me indicating that it was, that hype is external to what we did."
Among those lampooning Maddow’s tactics, CBS’ Late Show host Stephen Colbert:
Youtube Embed:
http://www.youtube.com/embed/q_rTWxJepO8
Width: 840px
Height: 372.5px
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Time
153 d ago
Stephen Colbert Spoofs Rachel Maddow’s Slow-Building Trump Tax Return Reveal

Like many on Twitter , Stephen Colbert apparently didn’t appreciate Rachel Maddow’s contextual buildup to revealing President Donald Trump’s 2005 tax return Tuesday night.
During Wednesday’s episode of The Late Show, the host spoofed the MSNBC pundit’s take on breaking news with a cold open that poked fun at her lengthy introduction to the scoop.
“I hold in my hand something very significant,” Colbert said, holding up a piece of paper. “It is a joke — a joke that we have confirmed has been heard by Donald Trump. We believe this is the first time any joke connected with Donald Trump has been released.”
Watch the full clip below.
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Time
153 d ago
Watch Rachel Maddow Address Trump’s ‘Fake News’ Claims About the Tax Return Story

After President Donald Trump defied decades of political convention by declining to release his tax returns during his campaign, Rachel Maddow broke the internet this week when she revealed Trump’s 2005 tax returns during her MSNBC show.
Maddow stopped by The Tonight Show on Wednesday to give Jimmy Fallon the background story that lead to investigative journalist David Cay Johnston presenting the world with a portion of Trump’s 2005 tax returns. “He said, ‘If we can verify it, do you want to put it on TV?’” Maddow said. “And I said, ‘hmm, yes, but we need to do our due diligence, too. We really need to be sure this is the real thing.’”
Maddow told Fallon that at the last minute, the White House confirmed the document. “We got a statement from ’em,” she said. “You know they started calling us ‘ fake news blah blah blah’ and then we went to air.”
Does anybody really believe that a reporter, who nobody ever heard of, "went to his mailbox" and found my tax returns? @NBCNews FAKE NEWS!
— Donald J. Trump (@realDonaldTrump) March 15, 2017
The president tweeted that the story was “fake news”, which while not unexpected, rubbed Maddow the wrong way. “I’m happy to deal with either one of these assertions,” she said, “that it’s authentic or that it’s fake – but pick one.”
Watch the full clip below.
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Business Insider
153 d ago
Stephen Colbert hilariously spoofs Rachel Maddow's Trump tax-form tease
CBS
It all started on Tuesday evening when MSNBC host Rachel Maddow tweeted that on her show that night she would be revealing President Donald Trump's tax returns.
But before unveiling that she had two pages of Trump's 2005 federal tax return, she opened her show with a lengthy tease that went on for over 10 minutes. Leading to people on Twitter losing their minds during the dragged-out setup.
On Wednesday's "Late Show," host Stephen Colbert pounced on the moment by spoofing Maddow's opening with his own two-and-a-half-minute tease for a joke he claimed Trump had heard: "Why did the chicken cross the road?"
"I hold in my hand something very significant," Colbert said, dressed in Maddow's signature blazer with a backdrop that looked similar to the one her show uses. "It is a joke, a joke that we have confirmed has been heard by Donald Trump. We believe this is the first time any joke dealing with Donald Trump has been released."
MSNBCColbert then went into long tangents about chickens and roads and if either relates to Russia.
"But whether or not you're a Trump supporter, whether or not you've heard this joke before, it should give you pause that after all of this buildup I still haven't gotten to the punchline," Colbert said before seemingly getting to the punchline only to go to a commercial break.
Since her Tuesday show, Maddow has had to defend her reveal of the tax form, which showed that Trump earned $150 million in 2005 and paid $38 million in income taxes that year. Many have felt the whole thing was a disappointment.
"My priority is to get the story right and put it into proper context, and explain the weight of it and why it is important," Maddow told the Associated Press . "This is a super interesting first window into his finances, and the question of his finances is a legitimate scandal."
Watch Colbert's Maddow bit below:
Youtube Embed:
http://www.youtube.com/embed/q_rTWxJepO8
Width: 560px
Height: 315px
 
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Fox News
153 d ago
Hype Watch: Rachel Maddow's titanic Trump tax touting ends badly
What was touted as a very big night for Rachel Maddow ended up with a massive misfire.
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Business Insider
154 d ago
Rachel Maddow: People expected too much of my report on Trump's tax return
AP
Rachel Maddow says that if people felt let down by her story about President Donald Trump's 2005 tax document it's more because of the weight of expectation than anything she did.
The MSNBC host found herself in the odd position Wednesday of defending herself from criticism following one of the biggest-ever scoops for her show. Maddow's show revealed, through reporter David Cay Johnston, two pages of tax return information that showed Trump earned $150 million in 2005 and paid $38 million in income taxes that year. Trump has steadfastly refused to release his tax returns.
An estimate of how many people watched her show was expected later Wednesday afternoon.
Maddow's tweet less than 90 minutes before her show that "we've got Trump's tax returns" set off a social media frenzy. Although a subsequent tweet specified it was only two pages from one year's returns, expectations were sky high.
Maddow told the AP that she never misrepresented what she had.
"Because I have information about the president doesn't mean that it's necessarily a scandal," she said. "It doesn't mean that it's damning information. If other people leapt to that conclusion without me indicating that it was, that hype is external to what we did."
Her story was derided as "a big nothingburger" by Fox News Channel's Steve Doocy on Wednesday. There were unflattering comparisons to Geraldo Rivera's opening of Al Capone's vault, television shorthand for an anticipated event that doesn't meet expectations. The White House's pre-emptive step of issuing a statement with Trump's income and estimated taxes for that year before Maddow's show started also took air out of the story.
Maddow's nearly 20-minute explanation of why seeing the president's tax returns is important and all of the things they could reveal — before telling what the 2005 documents actually showed — may have felt familiar to her regular viewers but a long tease for those enticed by the advanced advertising.
Tweeted ESPN's Bob Ley during the show: "If you have news, Rachel, please tell us. Soon. I'm not young."
"My priority is to get the story right and put it into proper context, and explain the weight of it and why it is important," Maddow said. While she didn't reveal the income figures immediately, she did tell viewers at the top of the show the exact documents that were obtained and how they came to light, she said.
The fact that the material was leaked — and the Trump administration contended that it was illegal for Maddow to publicize it — is as important as what it revealed, Maddow said. If it happened once, it's likely to happen again, she said.
"This is a super interesting first window into his finances, and the question of his finances is a legitimate scandal," she said.
While Trump called NBC News "fake news" in a tweet Wednesday, he didn't mention Maddow specifically. His son, Donald Trump Jr., did that in a tweet: "Thank you Rachel Maddow for proving to your Trump hating followers how successful #realDonaldTrump is and that he paid $40mm in taxes."
Johnston noted in a tweet Wednesday that the White House had confirmed what Trump had called "fake news." And he said that Trump fans had harassed his wife and one of his children by phone. "Sad!" he tweeted. "Let's have open debate, not threats."
Maddow said she didn't feel that the White House had undercut her story by releasing the tax information early, noting that it was important to get confirmation that the story was right.
Some Trump supporters found the revelations a positive, given that critics of his failure to release taxes had suggested the president wasn't as rich as he let on, or that he paid little in taxes. Maddow even faced some criticism within the family: a commentary by Jay Yarow on sister station CNBC's web site that was headlined, "Donald Trump just got a nice victory, thanks, of all people, to Rachel Maddow."
"I don't really care," Maddow said. "It is funny to me that a president would spend this much energy and political capital to keep secret his finances and his taxes specifically and simultaneously would want to brag about how much money he made. If that's really what he wants the story to be, he can release all of his taxes and we can all glory in his immense wealth."
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politics
CNBC
154 d ago
Donald Trump 2005 federal tax information revealed on 'The Rachel Maddow Show'
The White House pre-empted Rachel Maddow, revealing that Trump paid $38 million in taxes on more than $150 million in income.
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bi original video
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Business Insider
154 d ago
Rachel Maddow just released portions of Trump's 2005 tax return — here's what it reveals
Rachel Maddow just released portions of Trump’s 2005 federal tax return . The returns were reportedly sent to investigative reporter David Cay Johnston. The returns reveal that Trump wrote off $100 million in business losses, reported income of $150 million, and paid $38 million in federal taxes. 
Read the White House official's full statement below:
You know you are desperate for ratings when you are willing to violate the law to push a story about two pages of tax returns from over a decade ago.
Before being elected President, Mr. Trump was one of the most successful businessmen in the world with a responsibility to his company, his family and his employees to pay no more tax than legally required.
That being said, Mr. Trump paid $38 million dollars even after taking into account large scale depreciation for construction, on an income of more than $150 million dollars, as well as paying tens of millions of dollars in other taxes such as sales and excise taxes and employment taxes and this illegally published return proves just that.
Despite this substantial income figure and tax paid, it is totally illegal to steal and publish tax returns. The dishonest media can continue to make this part of their agenda, while the President will focus on his, which includes tax reform that will benefit all Americans.
politics
The Rolling Stone
154 d ago
Four Things We Learned About Trump's Tax Returns From Rachel Maddow
For an hour and a half on Tuesday night, MSNBC's Rachel Maddow whipped America's left into a froth, dangling on Twitter  the prospect that she would reveal Donald Trump's tax returns on live TV that evening. What Maddow had were the first two pages – the 1040 – of Trump's 2005 tax return.
This article originally appeared on www.rollingstone.com: Four Things We Learned About Trump's Tax Returns From Rachel Maddow
msnbc
tax returns
donald trump
rachel maddow
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Mashable
154 d ago
Rachel Maddow infuriates the internet with her leisurely Trump tax return reveal
It took 22 minutes for Rachel Maddow to reveal the details about Donald Trump's taxes that she promised before her nightly cable news show. For an eagerly watching internet, it felt like waiting an eternity, with very little payoff. 
SEE ALSO: Rachel Maddow promises Trump tax returns, and the internet goes wild with reaction GIFs
As MSNBC's Maddow went on and on about stuff we already knew about Trump before the big reveal Tuesday, viewers were left angrily tapping their feet. Rule No. 1 of the internet: Don't make us wait.
More than a million people have signed a petition demanding that Rachel Maddow release Trump's tax returns
— Nate Cohn (@Nate_Cohn) March 15, 2017 Read more...
More about Msnbc , Tax Returns , Donald Trump , Rachel Maddow , and Social Media
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Mashable
155 d ago
Rachel Maddow promises Trump tax returns, and the internet goes wild with reaction GIFs
Trump's long-held assertion that no-one cares about his tax returns was slammed yet again Tuesday night, when the internet went wild in response to one reporter teasing a big IRS-shaped revelation.
SEE ALSO: 'Rumps Against Trump' sees protesters bare their butts outside Trump Tower
"Breaking; We've got Trump tax returns," MSNBC host Rachel Maddow tweeted at 7:30 p.m. ET, promising more information on air at 9.
BREAKING: We've got Trump tax returns. Tonight, 9pm ET. MSNBC.
(Seriously).
— Rachel Maddow MSNBC (@maddow) March 14, 2017
She didn't specify which returns, or even which Trump, but her words lit up Twitter. Within minutes, her surname was trending with well over 100,000 tweets as speculation ran rife. Read more...
More about Tax Returns , Trump , and Watercooler
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Business Insider
155 d ago
Trump releases some 2005 tax info ahead of Rachel Maddow report
John Moore/Getty Images
The White House on Tuesday evening released some information about President Donald Trump's 2005 tax return after MSNBC host Rachel Maddow's show teased that it had obtained part of the forms.
A tweet from Maddow's account on Tuesday read, "BREAKING: We've got Trump tax returns." Daily Beast writer David Cay Johnston touted a pending story in a follow-up message .
The documents are described as the first two pages of Trump's 2005 federal income-tax return, according to Johnston .
The forms indicated that Trump and his wife, Melania, paid more than $38 million in federal income taxes in 2005. Most of that was classified under the alternative minimum tax, which Trump has suggested should be eliminated.
In response to Maddow's earlier teasing of the reporting, a White House official told Business Insider that Trump paid $38 million in taxes on $150 million of income in 2005, while blasting the MSNBC report. You can download a copy of Trump's tax return here .
"You know you are desperate for ratings when you are willing to violate the law to push a story about two pages of tax returns from over a decade ago," the official said.
Here's the income section of Trump's 2005 1040:
IRS via DC Report
Here is the adjusted gross income:
IRS via DCReport
And here is the tax payment section:
DCReport
To date, a complete accounting of Trump's history has not been publicly released, breaking from decades of tradition in presidential politics. During the 2016 presidential campaign, Trump resisted calls to share his returns, citing an ongoing audit he claimed prevented him from making the documents public.
Experts have refuted that claim, but Trump persisted, saying he would release the returns only after the audit was completed, ostensibly after the election. Trump's campaign surrogate turned White House counselor, Kellyanne Conway, said after the inauguration in January that Trump would not publish his tax returns after all .
Trump largely scoffed at the necessity of revealing his tax documents, often claiming that voters would learn "very little" from them. 2012 Republican presidential nominee Mitt Romney and 2016 Democratic nominee Hillary Clinton are among critics who have suggested a "bombshell" may be hidden in Trump's taxes.
Late in the election cycle, The New York Times published several pages from Trump's 1995 returns .
Read the White House official's full statement below:
"You know you are desperate for ratings when you are willing to violate the law to push a story about two pages of tax returns from over a decade ago.
"Before being elected President, Mr. Trump was one of the most successful businessmen in the world with a responsibility to his company, his family and his employees to pay no more tax than legally required.
"That being said, Mr. Trump paid $38 million dollars even after taking into account large scale depreciation for construction, on an income of more than $150 million dollars, as well as paying tens of millions of dollars in other taxes such as sales and excise taxes and employment taxes and this illegally published return proves just that.
"Despite this substantial income figure and tax paid, it is totally illegal to steal and publish tax returns. The dishonest media can continue to make this part of their agenda, while the President will focus on his, which includes tax reform that will benefit all Americans."
NOW WATCH: Rachel Maddow just released portions of Trump's 2005 tax return — here's what it reveals

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