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STORY story554899 Latest (Netflix to Replace 5-Star Ratings With Thumbs Up or Down) english STORY https://hypegram.com/story?q=554899 /storyImage/554899 Fri Mar 17 2017 19:35:59 GMT+0000 (UTC) {}

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Entrepreneur
216 d ago
Netflix to Replace 5-Star Ratings With Thumbs Up or Down
You either liked it or you didn't; no more internal debates over just how much or how little you enjoyed something.
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tech
Daily Mail
216 d ago
Netflix to axe five-star rating in favour of thumbs up
California-based Netflix said rating movies using stars has become 'very yesterday'. The company will switch to a binary thumbs up and down rating system across the world from April.
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Gawker Media
216 d ago
Netflix Is Ditching Stars In Favor of a Thumbs Up or Thumbs Down Rating System
Choosing between two options is much easier than choosing between five. That’s why Netflix is about to ditch the five star rating system it’s had since the beginning.
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TechCrunch
216 d ago
Netflix is replacing five-star ratings with thumbs up or down
 Netflix announced today that it would ditch its standard five-star rating scheme in favor of a much more simple thumbs up or down option. The streaming service said it had been testing thumbs up and down ratings “with hundreds of thousands of members” in 2016 – and it led to 200% more ratings being given. This makes sense – giving a five-star rating takes some… Read More
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CNET News
216 d ago
Netflix gives a thumbs-down to its old star rating system - CNET
The movie-streaming service is dumping its old five-star system for the Facebook-like thumb system.
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The Next Web
217 d ago
Netflix is changing its star ratings to a thumbs up/down system

Remember way back in the day when YouTube videos switched from a five-star rating system to a like/dislike one? Now Netflix says it’s making the same change. According to The Verge, Todd Yellin, Netflix’s Vice president of product, said in a press briefing that “five stars feels very yesterday now.” You might’ve already seen the thumbs up option; Netflix says it’s been testing it since 2006, and saw over 200 percent more ratings with the simpler system. More data means better recommendations, and better recommendations increases your chance of watching more Netflix videos. Another feature you might’ve already seen is a…
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Business Insider
217 d ago
Netflix will kill its 5-star rating system in favor of 'thumbs-up, thumbs-down' — here's why (NFLX)
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Netflix will replace its five-star rating system with a "thumbs up, thumbs down" one in the coming weeks, the company told reporters Thursday.
Last January, Netflix CPO Neil Hunt told Business Insider that Netflix wanted to do away with the stars, since it considered them a poor method of understanding what shows and movies people liked.
The problem, Hunt said at the time, is that people subconsciously try to be critics. When they rate a movie or show from one to five stars, they fall into trying to objectively assess the “quality,” instead of basing the stars on how much “enjoyment” they got out of it.
Here's an example. Let's say you had fun watching a crappy movie, but still gave it a two-star rating because you know it's not a "good" film. That presents Netflix with a problem. The system thinks you hated the movie.
Hunt told Business Insider that the two methods Netflix was tinkering with were a simple “like/dislike signal” and some form of “percent match.”
Now, according to Netflix VP of product Tod Yellin, they will introduce both . (Netflix confirmed this to Business Insider.)
For ratings, you'll have the option for thumbs-up or thumbs-down, which Yellin said yielded 200% more ratings than stars. Shows will also display a match rating, which will show how closely it aligns with a user's taste. Shows with less than a 50% match won't have the percentage shown, according to Variety .
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The Verge
217 d ago
Netflix is ditching five-star ratings in favor of a thumbs-up
Netflix will soon be changing changing its ratings system for the first time in several years, switching from a traditional five-star rating to a thumbs-up / thumbs-down system, Netflix vice president of product Todd Yellin said in a press briefing today.
“Five stars feels very yesterday now,” Yellin said. “We’re spending many billions of dollars on the titles we’re producing and licensing, and with these big catalogs, that just adds a challenge.” He added that “bubbling up the stuff people actually want to watch is super important.”
“Five stars feels very yesterday now.”
Yellin said the change will happen in April, and will roll out globally. (Some customers may still see star ratings in your Netflix account for a short while longer.)...
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197 d ago Venture BeatNetflix ditches 5-star rating system for thumbs-up and thumbs-down
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We knew it was coming, but Netflix is finally beginning to replace its old five-star rating system with a simple thumbs-up and thumbs-down button.
The move mirrors those of similar online content companies, such as Spotify, and is designed to solicit more feedback from users through a simple two-option ranking system, while also alleviating confusion about how the existing rating system actually works. Contrary to what many people believe, the star ratings you see for a Netflix show were never an indicator of a show’s popularity — they were designed as an indicator of what you personally may like depending on your previous viewing and ratings history. In other words, you and your best friend may have seen a completely different rating for exactly the same show.
This is why stars are making way for thumbs. Moving forward, users will no longer see a star rating next to a show, instead they’ll see a percentage rating — the higher the number the more likely they will enjoy the title, according to Netflix’s algorithms, at least.
Above: Netflix Thumbs
Netflix first revealed plans to do away with the star-rating system last month, and the changeover process will soon be underway. Some users may not see the new ratings option immediately, however.
“Netflix has had star ratings for much of our history, but we’ve learned through over a year of testing that while we’ve used stars to help you personalize your suggestions, many of our members are confused about what they do,” explained Netflix’s director of product innovation, Cameron Johnson, in a press release . “That’s because we’ve all gotten used to star ratings on e-commerce and review apps, where rating contributes to an overall average, and the star rating shown next to a restaurant or a pair of shoes is an average of all the reviewers. On those apps, being a reviewer can be fun and helpful to others, but the primary goal isn’t always to help you get better suggestions.”
According to Johnson, Netflix saw a 200 percent increase in ratings during testing for thumbs-up, which isn’t all that surprising. The paradox of choice is a well-known phenomenon — the more options a consumer has, the less likely they are to make a decision. So rather than being faced with a number of rating possibilities, they now just have two: Like or dislike.
And although there are degrees of “like” and “dislike,” ultimately, people aren’t too concerned about being able to give a show 2.5 / 5. They just want to express their approval or disdain.

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196 d ago TechRadar :: Netflix's new rating system is here, and we give it a 'thumbs up'
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UPDATED: Netflix's new thumbs up/thumbs down rating has finally arrived, and so far, it seems pretty good. As we explained earlier, the new system is measured against the likes and dislikes of people who've watched and rated similar content to you, giving you a percentage score for how likely you are to enjoy a particular show or movie.
Cleverly, the system only gives you a percentage score for things you have yet to watch, which should result in you giving more honest scores for the content once you've watched it.
Original news story continues below:
Netflix vice president of product Todd Yellin has announced that the streaming service will replace its star rating system in April in favour of a thumbs up/thumbs down method.
“Five stars feels very yesterday now,” said Yellin in a media briefing today ( as reported by The Verge ), further explaining that the company is “spending many billions of dollars on the titles we’re producing and licensing, and with these big catalogs, that just adds a challenge”.
The streaming giant began beta testing the ‘thumbs’ system with subscribers around the world late last year and saw a 200% increase in user ratings, solidifying Netflix’s decision to replace the current star rating system. 
Furthermore, Netflix will also implement a new ‘percent matching’ system which will provide users with a personalised percentage rating under each title. It’s said this information will give viewers an idea of how likely they are to enjoy certain TV shows and movies .
“What’s more powerful: you telling me you would give five stars to the documentary about unrest in the Ukraine; that you’d give three stars to the latest Adam Sandler movie; or that you’d watch the Adam Sandler movie 10 times more frequently?” said Yellin, further adding that “What you do versus what you say you like are different things.”
Netflix original series and movies may be getting mobile-friendly cuts
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197 d ago TechCrunch :: Netflix’s new Thumbs rating system goes live
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 Netflix’s new way of rating the shows and movies you watch on its platform is binary: Thumbs up if you like it, thumbs down if you don’t. The streaming service is looking for clear-eyed decisions on what you like and what you don’t, in place of the wishy-washy five star system that it had in place until today. The change is about making content recommendations more relevant… Read More


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197 d ago Business Insider :: The exec who replaced Netflix's 5-star rating system with 'thumbs up, thumbs down' explains why (NFLX)
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Netflix
For a few years, Netflix has wanted to replace its five-star rating system with something better.
Now, after a year of testing, the streaming giant has released its new and improved rating system into the wild. Instead of stars, what you'll see if you fire up Netflix today is both a new “thumbs up/down" feature, which lets you rate titles, and a “percent match” score that predicts the shows and movies you’ll like based on your taste.
Why the big change?
Netflix’s Cameron Johnson, who oversaw the shift, told Business Insider that it all came from the realization that Netflix had always used star ratings differently than the rest of the internet, but that this distinction wasn't clear to users.
Netflix’s star ratings were personalized, and had been from the start. That means when you saw a movie on Netflix rated 4 stars, that didn’t mean the average of all ratings was 4 stars. Instead, it meant that Netflix thought you’d rate the movie 4 stars, based on your habits (and other people's ratings). But many people didn’t get that.
“That’s not the way people are used to using star ratings on e-commerce ratings” Johnson said. Take Amazon, for instance. “In those contexts, those star ratings are an average.” People assumed Netflix was the same.
This was a problem because people weren’t as motivated to rate titles when they thought they were just a drop in the bucket of all Netflix reviews. They didn’t understand that the more they rated, the better the system would be at understanding their tastes. “People don't intuitively think about it that way,” Johnson said.
So when looking for a replacement, Netflix wanted to make sure that was clear. That’s why Netflix settled on “thumbs up/down," which is widely understood to imply that you are training an algorithm to know what you like, Johnson said.
“That simple change led to an over 200% increase” in ratings, Johnson said. The inclusion of a “percent match” number also reinforces the idea that these recommendations are personalized, he added.
Netflix/Business Insider
Everyone’s a critic  
The other problem Netflix hopes the change will take care of is people’s tendency to get into critic mode when they see star ratings. Instead of saying how much they enjoyed a show, they tried to assess its objective worth.
“What we observed was a difference between what [users] say,” in terms of ratings, “and what they do,” in terms of actually watching. People might rate a guilty-pleasure sitcom low and then keep watching, and watching, and watching.
“What we saw with ‘thumbs up’ and ‘thumbs down’ more aligned with what people actually play,” Johnson said.
One last hidden benefit to switching: If you “thumbs down” something it won’t ever appear on your Netflix homepage again. Johnson said Netflix subscribers had been asking for a way to get Netflix to stop suggesting a title. Now you have it.
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197 d ago Daily Mail :: Netflix axed its star rating system for thumbs up or down
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A new rating system has been launched today that the Los Gatos, California, streaming firm hopes will allow its algorithms to work out what you want to watch and provide the perfect match.
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