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GameSpot
145 d ago
Super Mario Run Didn't Make The Money Nintendo Hoped For
Nintendo's president says revenue from Super Mario Run was lower than expected, but he insists pay-to-play mobile games are here to stay at the gaming giant.
In an interview with the Nikkei Asian Review , Tatsumi Kimishima said the mobile game's earnings "did not meet our expectations."
Super Mario Run, the first mobile game to feature Nintendo's star character, is free to download, but only a limited amount of content is free-to-play. To unlock the full game, players must pay US $10 / £10 / AU $15. By the end of January, the game hit a whopping 78 million downloads on iOS only, but only 5% of players had purchased the full game.
The game made its Android debut this week alongside the release of a major update for the iOS version. In version 2.0.0, Nintendo has expanded the free-to-play content in the game, which is included in the Android release.
While Super Mario Run has gotten more free content, it is another Nintendo game that is the company's smartphone "cash cow," according to Nikkei Asian Review. Fire Emblem Heroes , a more traditional free-to-play game , has been wildly successful in sales. Despite that, Nintendo insists pay-to-play is the preferred business model.
"Heroes is an outlier. We honestly prefer the Super Mario Run model," a senior company official told Nikkei.
In 2015, Nintendo announced an ambitious plan to break into mobile games. It has released two games so far, Super Mario Run and Fire Emblem Heroes. Animal Crossing, originally supposed to be released last year, is now delayed with a release sometime in the next fiscal year. Nintendo now says it plans to release 2-3 mobile games a year.
For more on Super Mario Run check out GameSpot's review .
gaming
IGN
145 d ago
Nintendo: Super Mario Run Sales Didn't Meet Expectations
The sales of Nintendo's mobile game Super Mario Run failed to live up to the company's expectations.
According to Nikkei , Nintendo president Tatsumi Kimishima said the revenue generated by the pay-once-to-unlock platformer, which launched last year for iOS and earlier this week for Android , "did not meet our expectations."
Meanwhile, Nintendo's strategy RPG Fire Emblem Heroes has a "freemium" price model, and has proven to be a massive money-maker for the company. Despite its success, however, Nintendo has no intention of shifting entirely to a free-to-play pricing scheme for all of its future mobile games.
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Business Insider
145 d ago
The first 'Super Mario' game for Android is excellent, gorgeous, and too short
Good news: The first "Super Mario" game for iPhone and iPad — which finally arrived on Android this week, after a 99-day exclusivity period with Apple — is really, really good. 
Nintendo/Apple
The game is "Super Mario Run," and it's the first smartphone game starring Nintendo's ubiquitous mustachioed plumber.
It looks like classic 2D Mario, and it plays like it too.
Nintendo
There's one huge caveat: This isn't a Mario game about pixel-perfect jumps and deep challenge. Yes, Mario moves from left to right, and there are enemies/obstacles in the way of his progress. But you don't actually control the speed or direction of Mario's movement.
Instead, little Mario automatically runs from left to right — your one job is to tap the screen to jump. If you hold after tapping, Mario jumps a little higher. No swiping, no virtual d-pad on-screen, no Bluetooth gamepads connected to your iPhone/iPad/Android phone.
Instead of worrying about moving Mario forward, you're instead concerned with stomping on enemies and carefully timing your taps to jump at just the right moment.
Nintendo
That doesn't mean "Super Mario Run" is easy, per se.
It's slightly easier than your average Mario game, perhaps, but there's still plenty of challenge to be found. If you've spent any time playing "Super Mario" games, you're rarely going to find yourself unable to complete a level in "Super Mario Run" solely because of enemy placement or intentionally challenging level design. 
Much of the challenge in "Super Mario Run" is in the game's "pink coins" mechanic — collect all five pink coins strewn throughout a given level, and the level moves them to five new, slightly harder to find places. Collect those, and the five pink coins become five bronze coins hidden in question mark boxes, down pits, and in the clouds. I've only found all three sets on the very first few levels, and finding the final five bronze coins was genuinely tough.
Nintendo
Another layer of replay value to the game's somewhat meager offering of 24 levels is the ability to play as a variety of other Mario characters. 
In "Super Mario Run," you'll start out as Super Mario, but a gaggle of his friends also appear as playable characters. Maybe you're more of a Princess Peach kinda player? Perhaps you identify most with an affable green dinosaur named Yoshi? 
Both are playable characters in "Super Mario Run," with a total of six to choose from. Since each of the characters plays slightly differently — Luigi jumps higher, Princess Peach floats in mid-air, etc. — you could replay levels to get more excitement out of them.
Nintendo
So, what else does "Super Mario Run" have to offer?
There are two modes that are distinct from the classic Mario gameplay of "World Tour" mode — they are "Toad Rally" and "Kingdom Builder." In the former, you race against other players to collect the most coins, stomp the most enemies, and generally play as skillfully as possible. If you do better than your opponent, you're rewarded with new followers (Toads of various types). The more followers you have, the higher your level is; the higher your level is, the larger your kingdom is.
And that last bit is important, because it determines the size of your buildable land in the "Kingdom Builder" mode. If you've ever played "Clash of Clans" or "Game of War," you're already familiar with this game mode — you build stuff using coins earned in the "World Tour" mode. This stuff ranges from decorations (mushrooms of various types) to houses for various Toads. 
Nintendo
But let's be clear: Both Toad Rally and Kingdom Builder are ancillary modes to the meat and potatoes of World Tour mode. Players are coming to "Super Mario Run" looking for classic Mario gameplay, and World Tour mode is where they're going to find it.
Thankfully, the two ancillary modes serve to complement World Tour.
Kingdom Builder allows you to see the progress you're making in the game beyond just completing levels; Toad Rally allows you to put your playing skills to the test against other players. Neither is fantastic by itself, but they do a good job of accenting the classic Mario gameplay of World Tour.
So, should you spend $10 on "Super Mario Run"? I think you should, yes.
Nintendo
There are no microtransactions, so that $10 is an "all-in" price. And for that $10, you get a solid — if somewhat limited — "Super Mario" game from the folks who created the franchise. "Super Mario Run" isn't going to make anyone's top five list of all-time Mario games, but it's certain to please returning fans and new fans alike.
Since I started this with some good news, here's some more: There's a free version of "Super Mario Run" that has the first three levels in entirety available to play. Go give it a shot and decide for yourself!
NOW WATCH: I just played Nintendo's first 'Super Mario' game for the iPhone — here are the best and worst things about it
gaming
Polygon
145 d ago
Nintendo: Super Mario Run ‘didn’t meet expectations’
But the company’s not going freemium yet
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TechCrunch
146 d ago
Super Mario Run hits Android, rolls out version two on iOS
 Super Mario Run hit Android a day early. Originally expected today, March 23, per Nintendo’s earlier announcement, the game arrived on the Google Play Store yesterday instead, along with an update on iOS. The iOS exclusive ran for three months, and brought the app over 78 million downloads, the gaming company said during its earnings in January. Of those players, more than five… Read More
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CNET News
147 d ago
Super Mario Run makes leap to Android - CNET
The popular smartphone game hits Android devices three months after its iOS debut.
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The Next Web
147 d ago
Nintendo releases ‘Super Mario Run’ on Android a day early

For the unfortunate Android fans that had to wait their turn to play Mario on a smartphone — especially those that didn’t realize you could just grab an emulator and play all the old Mario games — today is your day. Nintendo officially announced last Friday the game would drop on March 23rd (tomorrow), but apparently decided to kick things off a day early. Super Mario Run is available now in the Google Play Store, free*. In case you’re wondering, those that switch between Android and iOS still have to buy the game on Android, even if you’ve previously linked your Nintendo…
This story continues at The Next Web
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TechRadar
147 d ago
Super Mario Run Android release date announced [Updated]
Update: The Super Mario Run Android release date is here! This is one day earlier than Nintendo originally planned to launch the game on the platform, but hey, who's complaining? 
You can download Super Mario Run via the Google Play Store right now. Just like the iOS version, Super Mario Run on Android is free to install but you'll need to purchase the game in order to access all the modes.
More great phones and apps:
The best Android phones in the UK The best Android phones in the US The best phones in the UK the best phones in the US The best Android apps 2017
Original story... 
Super Mario Run for Android is finally triple-jumping its way to Google-powered phones after its iOS debut last month
It'll launch two months from now with a March release date, according to the official Nintendo Twitter account. This means Apple's iPhone and iPad will have had a three-month exclusive on the popular auto-running platform game.
Last month , Nintendo allowed you to pre-register for availability notifications for this new-ish game and set up a dedicated Google Play Store page. But you won't be able to download it just yet.
Instead, you can check out our Super Mario Run preview and bone up on Super Mario Run tips and tricks while you wait.
More to come from Nintendo
Super Mario Run for Android isn't the only Nintendo game coming to phones in 2017. In fact, there's a Nintendo franchise launching even sooner.
Nintendo is readying strategy RPG game Fire Emblem Heroes for Android – and it's slated to come to the Google Play Store first, before iPhone users get it.
The Fire Emblem Heroes release date on Android is February 2, with the iOS listed as coming "soon." This also beats Super Mario Run on Android by a month. Further out, we'll be seeing an Animal Crossing game come to both platforms.
You'll need an constant internet connection to play all of these Nintendo games, so be sure to check out our best phones list before your next upgrade and ready your Google Wallet for an in-app purchase to download all of the levels.
Differences matter: Zelda on Nintendo Switch vs Wii U
tech
The Verge
147 d ago
Super Mario Run is now available on Android
Super Mario Run — Nintendo’s first Mario game for smartphones — is now available on Android , following its launch on iOS last year, in a surprise launch ahead of the originally announced March 23rd release date .
Like the iOS version, Super Mario Run on Android is a free download that comes with a trial of the World Tour, Toad Rally, and Kingdom Builder modes, with courses courses 1-1 to 1-4 included for free. The full game is available through a single in-app purchase of $9.99, and unlike Fire Emblem: Heroes, there are no micro-transactions.
We've released #SuperMarioRun on Android a bit early! Download it now on Google Play: https://t.co/u4H9bycTyr pic.twitter.com/4nHnPWD9de
— Nintendo of America (@NintendoAmerica) March 22, 2017
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gaming
Polygon
147 d ago
Super Mario Run now available for Android (update)
Nintendo finally dates Mario’s mobile game
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gaming
GameSpot
147 d ago
Super Mario Run Launches Early On Android
A day ahead of its expected release on Android devices, Super Mario Run is out now.
Originally released in December for iOS devices, Nintendo finally announced an Android release date of March 23 last week. It's instead now available for download from Google Play , at least in the US.
This is version 2.0.0 of the game, which is also now out on iOS. It adds new Yoshi colors, allows more of the game to be played for free, and introduces new buildings, among other things.
Super Mario Run is, in Nintendo's parlance, a free-to-start game. You're able to play a limited selection of content for free before being asked to fork over $10, which unlocks the full game. As of December, Nintendo had no plans to release additional paid content .
Beyond that $10 price, there are no microtransactions, as is the case with Nintendo's other mobile game, Fire Emblem Heroes , which employs a more traditional free-to-play model.
If you're on Android, you'll need to be running at least version 4.2 to play Super Mario Run. For an idea of what to expect, check out GameSpot's review .
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Venture Beat
147 d ago
Super Mario Run is out on Android early
Nintendo has unleashed its first mobile Mario game on Android.
After months of waiting, folks who choose an Android lifestyle over Apple can finally enjoy the latest adventures of Nintendo’s squat Italian plumber. Super Mario Run is available to download now from the Google Play Store . You can play the first three levels for no cost. But to unlock the full game, you’ll have to pay a one-time $10 fee.
We've released #SuperMarioRun on Android a bit early! Download it now on Google Play: https://t.co/u4H9bycTyr pic.twitter.com/4nHnPWD9de
— Nintendo of America (@NintendoAmerica) March 22, 2017
Super Mario Run is a platforming game where Mario runs on his own and jumps over minor obstacles automatically, but players have to tap the screen to collect coins and to jump on the heads of Goombas and Koopas.
Like the New Super Mario Bros. series that started on the DS, it features 3D visuals from a 2D perspective. And much of the look and feel of Super Mario Run comes directly from New Super Mario Bros.
Super Mario Run originally debuted on iOS in December where it quickly shot to the top of the download and grossing charts. But Nintendo’s focus on the $10 price in lieu of microtransactions means that the game has fallen well out of the top 50 on that platform in terms of both the number of downloads and how much money it is making. That’s opposed to Fire Emblem: Heroes, Nintendo’s first free-to-play game, which has regularly bounced back up into the top 20 in terms of revenues.
InfoWorld
148 d ago
IDG Contributor Network: Android: Super Mario Run arrives March 23
Super Mario Run comes to Android on March 23
Super Mario Run was a big hit for Nintendo on iOS devices, and now it will finally become available for Android users on March 23. You can preorder Super Mario Run today on the Google Play store.
Eddie Makuch reports for GameSpot:
Super Mario Run will launch for Android platforms on March 23, Nintendo has announced .
Back in January, Nintendo confirmed that Super Mario Run would arrive for Android in March, but this is the first we're hearing of a specific date. The game arrives with the Version 2.0.0 update, though no other details about what the update will contain were shared (via DualShockers).
To read this article in full or to leave a comment, please click here
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gadgets
CNET News
149 d ago
Super Mario Run bounds on to Android this week - CNET
Get ready to run with Nintendo's iconic plumber on March 23.
tech
gadgets
CNET News
149 d ago
​Super Mario Run: Price, gameplay and more - CNET
Love old-school Mario games? This is the mobile game you've been dreaming of.
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The Next Web
149 d ago
Super Mario Run makes the jump to Android this week

Super Mario Run was the breakout mobile game of 2016, but sadly it was an iOS affair… Until now. Nintendo has announced that the long-awaited hit game will land on Android on March 23, which is this Thursday. Android version of #SuperMarioRun will be available on 3/23 with the Ver.2.0.0 update! Pre-register now: https://t.co/dAxzTlppnG pic.twitter.com/nQ0T4znOBt — Nintendo of America (@NintendoAmerica) March 18, 2017 To recap, Super Mario Run has you play as the titular character. Gameplay is slightly different compared to the old-school SNES games of yore. Rather than being able to traverse the 2D world of your own accord, you…
This story continues at The Next Web
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TechCrunch
149 d ago
Super Mario Run’s Android release date is March 23
 Super Mario Run is officially making its way to Android, as Nintendo promised what seems like so long ago. The company has now revealed an exact date for Mario’s Android debut: March 23. That’s this Thursday, in case you’re bad at math or don’t have a calendar handy, and it means iOS users had over three months of exclusive access to the game. Since that’s a… Read More
gaming
GameSpot
149 d ago
GS News Update: Super Mario Run Android Release Date
Nintendo of America have revealed when Super Mario Run will be available on Android. Plus we give you some bonus Mario trivia!
gaming
GameSpot
150 d ago
Super Mario Run Coming To Android Next Week
Super Mario Run will launch for Android platforms on March 23, Nintendo has announced.
Back in January, Nintendo confirmed that Super Mario Run would arrive for Android in March , but this is the first we're hearing of a specific date. The game arrives with the Version 2.0.0 update, though no other details about what the update will contain were shared ( via DualShockers ).
Android version of #SuperMarioRun will be available on 3/23 with the Ver.2.0.0 update! Pre-register now: https://t.co/dAxzTlppnG pic.twitter.com/nQ0T4znOBt
— Nintendo of America (@NintendoAmerica) March 18, 2017
Super Mario Run was originally released for iOS devices exclusively back in December 2016. It was a huge hit, racking up 78 million downloads by Nintendo's latest count .
The game's free download comes with a sampling of levels, but you need to pay $10 to unlock every course. According to Nintendo, five percent of players have paid to buy all the courses , meaning the game has brought in many millions of dollars in revenue so far.
For more on Super Mario Run, check out GameSpot's review .
This story has been updated and corrected.
tech
The Verge
151 d ago
Super Mario Run is coming to Android on March 23rd
Back in January , we learned that Super Mario Run was coming to Android phones in March. Yesterday, Nintendo America has revealed when non-iPhone users will be able to play the game: March 23rd.
Nintendo launched the game in December exclusively on the iPhone, where it’s been downloaded 78 million times. Android users will get version 2.0.0 upon release, while iPhone users will get an update to the version on the same day. The update will add some new playable characters to the game.
Android version of #SuperMarioRun will be available on 3/23 with the Ver.2.0.0 update! Pre-register now: https://t.co/dAxzTlppnG pic.twitter.com/nQ0T4znOBt
— Nintendo of America (@NintendoAmerica) March 18, 2017
Super Mario Run is now available for p...
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IGN
151 d ago
Super Mario Run Android Release Date Announced
Update: Nintendo has released Super Mario Run on Android earlier than expected.
A tweet from Nintendo of America confirms that Super Mario Run is now available on the Google Play store today, March 22, a day ahead of its originally anticipated release date.
Additionally, Nintendo released the 2.0 update of Run on the iOS store, which adds new playable characters and more of the game to play for free. The updates include:
Continue reading…
TechRadar
151 d ago
You'll be able to play Super Mario Run on Android on March 23
Nintendo fans, gaming enthusiasts, owners on Android devices: mark Thursday, March 23 in your calendars or diaries (or both), because it's the date when Super Mario Run is going to launch on Google-powered phones and tablets, Nintendo has revealed .
The date matches up with the timeframe Nintendo teased at the start of the year. It's been a long wait for Android users to get their fingers and thumbs on the mobile hit - the iOS version first appeared back in December and has been racking up the sales since.
If you're absolutely certain that this slice of gaming action is right for you, then you can pre-register to download the game on the Google Play Store . That's been the case since the end of December though, so it isn't tied to today's announcement.
New and improved Super Mario Run
As with the iOS version that came before it, the Android edition of the game is going to give you a very limited number of levels that you can play for free, with an in-app purchase required to unlock the rest of the game. An internet connection will be required to run the game too.
Nintendo says the launch is going to coincide with the release of version 2.0 of Super Mario Run - details on that are thin on the ground but there's speculation that more levels will be available to unlock for free, and we might get an extra character or two.
All will be revealed on Thursday, although Nintendo hasn't said exactly when the Android version or the updated iOS version are going to go live, so be prepared to do some refreshing before you get the game on your phone or tablet.
Super Mario Run's new mode helps you play when you're feeling lazy

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